What My Stock shows for every car you advertise
Open My Stock from the dashboard and your live adverts are listed in one table, matched from the website saved on your profile.
- Photo, make, model and variant, with the registration
- Year, doors and mileage
- The price you are advertising it at
- How many days it has been listed
- A Run search button that prices that car against the market in one click
How to check whether a car is priced right
Click Run search on the car. The dashboard then shows the market around it:
- Every comparable car for sale at UK dealers, sortable by price, mileage and days listed
- Sold prices for identical cars from the last 90 days
- The DP Retail value and trade values for its mileage
- Days to sell, active supply and a market rating out of 10
- Filters for mileage, year, gearbox, doors and distance, so you compare like with like
When to look at a price again
Simple rules most dealers use for repricing, which My Stock and a search make quick to apply:
- It has been listed longer than the days to sell for that model
- It is priced above most identical cars for sale with similar mileage and spec
- Identical cars are selling for less than you are asking
- It has had little interest in the first two weeks, when an advert gets most of its views
- Supply has jumped: many more identical cars are now for sale near you
Who uses it
Independent dealers use it for a weekly price review of the whole forecourt. Used car managers at franchise and group sites use it as a second opinion on stock that is ageing. Smaller traders who advertise on their own website use it to see at a glance which cars have been listed longest.
Ask about your stock from ChatGPT or Claude
Pro plans include access from AI assistants. Once connected, you can ask in plain English, for example "which of my cars has been listed longest?" or "how does the price of my Golf compare with similar cars?", and the assistant reads your stock and runs searches from your allowance, exactly as the dashboard does.
What My Stock does not do
It does not change the prices on your website or adverts, and it does not reprice cars for you: you decide, with the market in front of you. It finds your stock by matching the listings on the website saved on your profile, so cars that are not advertised on your website will not appear.
What it costs
My Stock is included with Pro 100 (£99 a month for 100 searches) and Pro 200 (£195 a month for 200 searches). Each car you run a search on uses one search, and searching the same registration again in the same billing month is free, so a weekly review of the same stock costs nothing extra.
The first month is half price, there is no contract and no VAT is added.