Built for the trade, not adapted from consumer search
Consumer marketplaces like AutoTrader and CarGurus have dealer tools bolted on top of platforms built primarily for retail buyers. DealerPricing is built around the trade workflow from day one: bid-side trade valuations, supply-side market intelligence, in-line vehicle history checks, service history verification, and a developer API for integration into your DMS.
What's included in a DealerPricing subscription
A single subscription covers the full set of tools dealers use day-to-day. Every plan (from £70/month) includes:
- 100 vehicle searches a month (200 on Pro 200), each with DP valuations and retail benchmarks
- Vehicle history checks at £2.50 each (from your account balance)
- Service history checks (Pro plans)
- Free MOT and DVLA lookups
- Market insights - days-to-sell, supply, demand
- Comparable vehicle browser with spec-level filters
- PDF reports for vehicle history checks, with branded headers and 6-month online storage
For independent dealers, franchise dealers and remarketing teams
Independents use the platform to price stock confidently against the live market without paying enterprise marketplace fees. Franchise dealers use it as a market-check tool alongside CAP and Glass's. Remarketing teams use it for bid-confidence pricing at auction.
The platform scales to enterprise use via the Pro plan and the developer API - bulk lookups, integration into stock management systems, white-label vehicle history checks for customer-facing dealer websites.