Privacy Policy

1. Introduction

DealerPricing ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our vehicle pricing and valuation platform.

By accessing or using DealerPricing, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access the platform.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name and contact details (email address, phone number)
• Business name and address
• Account credentials
• Payment and billing information
• Vehicle registration numbers (VRMs) you search for

Automatically Collected Information

When you access DealerPricing, we may automatically collect:

• Device and browser information
• IP address and location data
• Usage data and search history
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our vehicle pricing services
• Process your transactions and manage your subscription
• Send you service-related communications
• Improve and personalise your experience
• Analyse usage patterns to enhance our platform
• Comply with legal obligations
• Protect against fraudulent or unauthorised activity

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who assist in operating our platform (payment processors, hosting providers)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. When you close your account, we will delete or anonymise your data within 90 days, unless retention is required for legal purposes.

7. Your Rights

Under applicable data protection laws, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time

To exercise these rights, please contact us at support@dealerpricing.co.uk.

8. Cookies

We use cookies and similar technologies to enhance your experience, analyse usage, and assist in our marketing efforts. You can control cookie preferences through your browser settings. Essential cookies are required for the platform to function properly.

9. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of DealerPricing after such changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: