Enter a registration and DealerPricing shows what the car is worth to the trade and on the forecourt. Every figure is worked out from 680,000+ live listings across 11,000+ UK dealers, and the cars that have recently sold.
£35 is your first month on Basic 100, half price. Then £70 a month. No contract, no VAT added.
Here is what happens to a single registration. The car and the figures on the card are an example.
At the auction lane, on the forecourt or at the desk. One box, one search.
Make, model, derivative, engine, fuel, gearbox and colour, with previous keepers and dates, plate changes, tax, MOT and premium road tax. Outstanding safety recalls are flagged.
Similar cars for sale now across the UK, and similar cars that have sold, with how many days each took.
DP valuations from below to retail, with a retail rating, days to sell and market demand.
For sale nowSold · average 31 days to sell
Retail rating GoodDays to sell 31Demand High
Every plan includes all of this, and Pro adds more valuation types. You pay per month, not per lookup, and searching the same registration again in your billing period is free.
Every plan shows four DP valuations when there are enough similar cars: below, average, clean and retail. Pro plans show up to 11 valuation types, including part exchange and auction.
| Valuation | Every plan | Pro |
|---|---|---|
| DP below, average, clean, retail | Included | Included |
| Trade poor, average, clean | Not included | Included |
| Retail and new | Not included | Included |
| Part exchange | Not included | Included |
| Auction | Not included | Included |
See what is on sale now and what has already sold, with days to sell. It covers the whole market, so you are not pricing against one site’s stock.
ExampleRun one on any car you are about to buy, and get a PDF report.
Taxi checks are 25p each.
DealerPricing Insights give each car a retail rating, days to sell and market demand. Market insights show the UK’s best-selling cars over the last two weeks.
Work out a retail price that keeps your margin. It handles VAT and the margin scheme.
ExampleMOT history never uses one of your searches. Outstanding safety recall status is on every result, so you see it before you buy.
What should I bid for AB12 CDE at 48,000 miles?
Checking AB12 CDE against the live market with DealerPricing.
DealerPricing ranked No. 1 in our comparison of seven UK dealer valuation tools. Here is how the two names dealers ask about most line up on price and coverage.
| Feature | DealerPricing | cap hpi Black Book Ultimate | Autotrader Retail Check |
|---|---|---|---|
| Price a month | From £70No VAT added | £249.29inc VAT | Only with advertisingStandard package £1,148.64 inc VAT |
| Contract | Monthly, cancel any time | 12 months | Tied to your advertising package |
| Market data | Whole of market: 680,000+ live listings and recent sales | Retail values on Ultimate only | Autotrader stock only |
| Lookups | 100 or 200 a month, repeat searches free | 150 a year, one user | - |
| History checks | £2.50 each: stolen, finance, write-off and more | Not included | - |
Competitor prices as at 4 October 2026; the Autotrader figure is from a January 2026 invoice. See the full comparison of seven tools
Monthly, no contract, cancel any time. No VAT is added, because DealerPricing is not VAT registered.
£70a month
£35 for your first month
£99a month
£49.50 for your first month
£195a month
£97.50 for your first month
No account, no subscription. Pay once, and the report is yours.
For comparison, a full HPI Check costs £19.99 on HPI’s own site (30 September 2026).
Connect Claude, ChatGPT or Cursor to your DealerPricing account and ask about any car in plain English. Included with Pro plans.
Connect an assistantPay as you go, or take a monthly package (Starter £99, Pro £199, Enterprise £399) for a lower price per request. Top up a pre-paid balance from £10. Sandbox keys are free.
Read the API docsAnything else, ask Tom, our support assistant, on any plan, or email support@dealerpricing.co.uk.
Contact usDealerPricing is a UK vehicle pricing tool for motor traders. Enter a registration or VIN and you get trade and retail valuations worked out from 680,000+ live listings across 11,000+ UK dealers. You also see similar cars that have sold, market insight and vehicle checks.
Basic 100 is £70 a month, Pro 100 is £99 and Pro 200 is £195. New customers get 50% off the first month, so £35, £49.50 or £97.50. No VAT is added because DealerPricing is not VAT registered.
There is no contract. Plans are monthly and you can cancel any time. There is no free trial, but the demo walks through a full search, and your first month is half price.
From live and recently sold dealer listings across the whole UK market, not one marketplace’s stock. When there are enough similar cars, every plan shows four DP valuations: below, average, clean and retail.
UK motor traders: independent dealers, franchise dealers, part-time traders and remarketing or buying teams in England, Scotland, Wales and Northern Ireland. Private buyers can use the £3.99 vehicle history check, the £4.99 service history check and the free MOT check without an account.
DealerPricing is £70 a month, monthly with no contract, and prices against the whole UK market: 680,000+ live listings and recent sales. cap hpi Black Book Ultimate is £249.29 a month inc VAT on a 12-month contract, with 150 lookups a year. Autotrader valuations come only with an advertising package (standard package £1,148.64 a month inc VAT) and compare against Autotrader stock only. Prices as at 4 October 2026. DealerPricing ranked No. 1 in our comparison of seven UK dealer valuation tools.
Yes, on Pro plans. Pro 100 and Pro 200 show up to 11 valuation types, including part exchange and auction values, worked out from live and recently sold dealer listings. Basic 100 shows four DP valuations: below, average, clean and retail.
A full DealerPricing vehicle history check is £3.99 one-off, or £2.50 each for subscribers. For comparison, a full HPI Check costs £19.99 on HPI’s own site (30 September 2026). DealerPricing is not affiliated with HPI.
Pro shows up to 11 valuation types, adding trade poor, average and clean, retail, new, part exchange and auction. It also adds manufacturer service history checks for 20 makes, standard spec sheets, the optional extras list, My Stock, auction site integration (beta), AI assistant access and priority support.
No. Searching the same registration again in the same billing period is free. MOT history is always free and never uses a search.
Yes, at £2.50 each. They cover stolen (police and insurer records), outstanding finance, insurance write-off, mileage, scrapped, export and import, plate and colour changes, keepers, MOT history and recall status, with a PDF report. Taxi checks are 25p each.
Buy an extra bundle of searches, or upgrade. Upgrades apply straight away and you pay the difference. Downgrades apply at your next renewal.
Yes. Each additional team seat is £20 a month per user.
Yes, on Pro plans. Connect Claude, ChatGPT or Cursor to your account and ask things like “What should I bid for AB12 CDE at 48,000 miles?” How it works.
No. Anyone can buy a vehicle history check for £3.99 or a service history check for £4.99, and the MOT check is free.
Yes. The Developer API is pay as you go, or monthly packages from £99 lower the price per request. You pay from a pre-paid balance, topped up from £10, and sandbox keys are free.
Half price for your first month. Monthly after that, and you can cancel any time.