What AutoTrader does well
AutoTrader is the UK's largest car marketplace, and its dealer products - Retail Check, Stock Manager, Adverts - are well-built. For dealers focused on selling stock through the AutoTrader marketplace itself, AutoTrader's tools are a natural fit.
What it doesn't do well - and where DealerPricing fits in
Autotrader's valuations and Retail Check only come with an Autotrader advertising package and cannot be bought on their own, and Retail Check compares a car against stock advertised on Autotrader rather than the whole market. For dealers who want pricing tools without an advertising package, or who sell through their own forecourt, trade-to-trade or on other sites, that leaves a gap.
DealerPricing is built for that gap. It gives you the trade valuations, retail benchmarks, vehicle history checks and market insights you'd expect from a serious pricing tool, but from £70/month with no contract - and it covers the live market across all UK dealers, not just AutoTrader listings.
When does DealerPricing replace AutoTrader entirely?
For dealers whose primary sales channel isn't the AutoTrader marketplace - own-forecourt sales, trade-to-trade, auction, social channels, manufacturer sites - DealerPricing can replace the AutoTrader subscription entirely. Dealers running the marketplace alongside other channels often keep AutoTrader for the listings and use DealerPricing for pricing.