What AutoTrader does well
AutoTrader is the UK's largest car marketplace, and its dealer products — Retail Check, Stock Manager, Adverts — are well-built. For dealers focused on selling stock through the AutoTrader marketplace itself, AutoTrader's tools are a natural fit.
What it doesn't do well — and where DealerPricing fits in
AutoTrader's pricing is anchored to its own platform. AutoTrader's contracts typically start at £500/month and reach £2,000–£3,000/month for active stock, with multi-month minimum terms. For dealers who want pricing intelligence without the marketplace fee — or who sell through their own forecourt, trade-to-trade, or via other listing sites — that's expensive.
DealerPricing is built for that gap. It gives you the trade valuations, retail benchmarks, HPI checks and market insights you'd expect from a serious pricing tool, but at £99/month with no contract — and it covers the live market across all UK dealers, not just AutoTrader listings.
When does DealerPricing replace AutoTrader entirely?
For dealers whose primary sales channel isn't the AutoTrader marketplace — own-forecourt sales, trade-to-trade, auction, social channels, manufacturer sites — DealerPricing can replace the AutoTrader subscription entirely. Dealers running the marketplace alongside other channels often keep AutoTrader for the listings and use DealerPricing for pricing.