Three monthly plans, and your first month is half price. No contract, cancel any time. No VAT is added, because DealerPricing is not VAT registered.
£70a month
£35 for your first month
£99a month
£49.50 for your first month
£195a month
£97.50 for your first month
A search is one registration, once per billing month. Looking at the same car again that month costs nothing.
| Plan | Price a month | Searches a month | Cost per new registration | Same registration again |
|---|---|---|---|---|
| Basic 100 | £70 | 100 | 70p | Free |
| Pro 100 | £99 | 100 | 99p | Free |
| Pro 200 | £195 | 200 | 97.5p | Free |
| Extra search bundle | £10, £25 or £50 | 10, 25 or 50, valid 30 days | £1 | Free |
| Feature | Basic 100 | Pro 100 | Pro 200 |
|---|---|---|---|
| Searches a month | 100 | 100 | 200 |
| Search by registration, VIN or make and model | Included | Included | Included |
| Similar cars for sale and recently sold, with days to sell | Included | Included | Included |
| DP valuations | Four DP valuations | Up to 11 valuation types | Up to 11 valuation types |
| Insights and market insights | Included | Included | Included |
| Retail price calculator (VAT and margin scheme) | Included | Included | Included |
| MOT history and safety recall status | Free | Free | Free |
| History checks (finance, stolen, write-off and more) | £2.50 each | £2.50 each | £2.50 each |
| Taxi checks | 25p each | 25p each | 25p each |
| Manufacturer service history checks (20 makes) | Not included | Included | Included |
| Spec sheets and optional extras | Not included | Included | Included |
| My Stock and auction site integration (beta) | Not included | Included | Included |
| Use from Claude, ChatGPT or Cursor | Not included | Included | Included |
| Priority support | Not included | Included | Included |
| Team seats | Not included | £20 a month per user | £20 a month per user |
Running several sites? Pro 200 with team seats covers a buying desk; see DealerPricing for dealer groups. For an API or a group set-up, contact us or see the developer API prices.
The tools dealers ask about most, on the same rows as our full comparison of seven UK dealer valuation tools.
| Feature | DealerPricing | Cazana | cap hpi Black Book | Autotrader |
|---|---|---|---|---|
| Who can sign up | Anyone, online | Any dealer, online | Any UK trader, online (one user) | Autotrader advertisers only |
| Price a month | £70 to £195, no VAT added | £125 reported (not published) | £249.29 inc VAT (Ultimate); from £105.16 inc VAT | £1,148.64 inc VAT (standard ad package, Jan 2026 invoice) |
| Contract | Monthly, cancel any time | Not listed | 12 months | Not listed |
| Registration lookups | 100 or 200 a month (1,200 or 2,400 a year) | Not listed | 150 a year | Not listed |
| Finance, stolen, write-off checks | £2.50 each | No | Not included (separate product) | Not listed |
| Manufacturer service history | Pro plans | No | Not listed | Not listed |
Competitor details as at 4 October 2026, from each vendor's own pages and the trade press. "Not listed" means the vendor does not say. See the full comparison of seven tools
Anything else, ask Tom, our support assistant, or email support@dealerpricing.co.uk.
Contact usThere are three monthly plans: Basic 100 is £70 a month for 100 searches, Pro 100 is £99 a month for 100 searches, and Pro 200 is £195 a month for 200 searches. Your first month is half price. No VAT is added.
No. DealerPricing is not VAT registered, so the price you see is the price you pay.
No. Plans are monthly and you can cancel any time. A cancellation takes effect at your next renewal date.
A registration costs one search the first time you search it in your billing month. Searching the same registration again that month is free, and anything in your recent searches reopens free. MOT history, valuations and similar cars for a searched car are included.
Pro adds manufacturer service history checks for 20 makes, up to 11 valuation types, spec sheets with the optional extras list, My Stock, use from AI assistants such as ChatGPT and Claude, and priority support.
You can buy an extra bundle of 10, 25 or 50 searches at £1 a search, valid for 30 days, or upgrade your plan. Allowances reset on your billing date and do not roll over.
Yes. An upgrade applies straight away and you pay the difference for the rest of the month. A downgrade applies at your next renewal.
A full history check costs £2.50 on any plan, paid from your account balance. It covers outstanding finance, stolen and write-off records, mileage, plate changes, keepers and more. Without a plan the same check is £3.99.
Yes. On Pro plans, extra team seats are £20 a month per user, so a buying desk can share one account.
There is no free trial, but your first month is half price and you can cancel before the next renewal. You can also walk through a full search in the demo before you sign up.
Half price for your first month. Monthly after that, and you can cancel any time.