BookMyGarage teams up with Payment Assist for flexible payments

BookMyGarage has announced a partnership with Payment Assist that enables garages to provide customers with more flexible payment options, expanding the range of financing tools available at the point of sale and potentially improving conversion rates for dealers across the UK automotive market.

Key takeaways

• Garages can now offer customers instalment or deferred payment plans via Payment Assist.
• The partnership broadens financing options directly at the garage counter.
• Dealers expect higher sales conversion through increased payment flexibility.

Partnership details

The agreement links BookMyGarage’s network of independent service centres with Payment Assist’s financing platform. Under the deal, garages can integrate the payment service into their existing sales process, allowing customers to choose a payment plan at the point of booking.

Payment Assist provides a range of options, from instant instalments to delayed payment schedules, and handles all credit checks behind the scenes. The solution is hosted online, meaning garages do not need additional hardware to offer the service.

Benefits for garages

Customers gain the ability to spread the cost of repairs or parts over manageable periods, reducing the immediate cash outlay required. This can make higher‑value jobs more affordable and increase the likelihood of upselling additional services.

Garages benefit from a smoother sales process, as the payment choice is presented during the booking stage rather than after the service. The integrated system also provides real‑time approval feedback, cutting down on paperwork and waiting times.

Potential impact on sales

Dealers anticipate that offering flexible financing will raise conversion rates, especially for larger repairs where price objections are common. The ability to present a payment plan early can persuade hesitant customers to commit.

The partnership also differentiates participating garages from competitors that only accept cash or traditional credit. By adding a modern, dealer‑focused payment solution, garages can attract a broader clientele looking for convenience.

What this means for dealers

Dealers can expect an additional revenue stream as more customers choose to proceed with higher‑margin services when flexible payment is available. The instant approval feature also reduces the administrative burden on staff.

Adopting the Payment Assist model may also improve customer satisfaction scores, as buyers appreciate the transparency and convenience of spreading costs. Over time, this could strengthen loyalty and repeat business for garages in the brand network.

Frequently asked questions

How will the new payment options be offered to customers?

When a customer books a service through BookMyGarage, the system will display available Payment Assist plans alongside the price. The same options can be confirmed on arrival, with instant approval shown on the garage’s screen, allowing the customer to finalise the appointment with a chosen payment schedule.

Will there be any additional costs for garages to use Payment Assist?

Payment Assist charges a transaction fee that is passed through to the garage, but there is no upfront subscription or hardware expense. The fee is comparable to typical card‑processing rates and is deducted from each approved payment plan.

Can the partnership be applied to both new and used vehicle sales?

Yes, the financing solution is product‑agnostic, meaning garages can offer the same flexible payment terms for new‑car sales, used‑car transactions, parts or service work. The integration works across the entire BookMyGarage catalogue.