Genesis has opened a 147‑sq‑metre dealership on Gelderd Road in Leeds, operated by Lithia.

Lithia has opened a new Genesis dealership on Gelderd Road in Leeds, offering the full model range and certified used cars. The 147‑square‑metre showroom includes a customer lounge and displays, notably the GV60 Magma, signalling further growth of the brand’s UK luxury network.

Key takeaways

Lithia operates a 147 sq metre Genesis showroom in Leeds.
The site sells new models and Genesis‑Certified used cars.
Expansion follows recent Genesis openings in Glasgow, Surrey, Cannock and Kent.
The Leeds outlet targets customers across Yorkshire and surrounding areas.
The showroom features a glass front and a dedicated customer lounge.

Dealership details and customer facilities

The Leeds showroom occupies more than 147 square metres on Gelderd Road. It presents the complete Genesis model line alongside certified pre‑owned vehicles, providing a single point of contact for premium buyers.

A dedicated customer lounge and a glass‑fronted display area aim to reflect Genesis’s premium positioning, creating a comfortable environment for test drives and consultations.

Genesis continues UK retail expansion

The Leeds opening adds to a series of recent sites in Glasgow, Surrey, Cannock and Kent. Those locations, together with existing Genesis Studios in London’s Westfield and Battersea and in Edinburgh, broaden the brand’s national footprint.

Genesis is also extending its European network, with new outlets planned in Germany, France, Italy and the Netherlands, reinforcing its ambition to become a leading luxury brand across the continent.

Lithia's role and regional coverage

Lithia, which already runs a portfolio of premium franchise brands, operates the Leeds dealership. The company highlights its established relationship with Hyundai, Genesis’s sister brand, to support service and sales excellence.

Rob Miller, group vice president at Lithia, said the showroom is designed to serve customers throughout Yorkshire and neighbouring regions, offering personalised service at the heart of the brand.

Model range on display

The Leeds site showcases the full Genesis range, including the electric GV60 Magma, allowing buyers to experience the latest technology and design first‑hand.

In addition to new cars, the dealership offers Genesis‑Certified used vehicles, providing an additional value proposition for cost‑conscious luxury shoppers.

What this means for dealers

The new Leeds location demonstrates a clear commitment by Genesis to grow its dedicated retail network, creating more opportunities for local dealers to access premium inventory and brand support. Dealers can expect increased footfall in the Yorkshire region as the brand leverages the dedicated showroom format to attract discerning customers.

Enhanced visibility of the full model range and certified used stock may encourage broader trade‑in activity, while the partnership with Lithia highlights the benefits of aligning with experienced multi‑brand operators for future expansion.

Frequently asked questions

What models will be available at the new Genesis Leeds showroom?

The Leeds showroom will stock the complete Genesis new‑car range, including the electric GV60 Magma, as well as Genesis‑Certified pre‑owned vehicles, offering dealers and customers a full selection of premium options.

Which area does the Leeds dealership aim to serve?

Lithia states the Leeds site is intended to serve customers across Yorkshire and the surrounding region, providing a local gateway to the Genesis brand for both new and used‑car shoppers.