Chery opens a new R&D hub at UTAC Millbrook – learn how chassis, ADAS and UK‑specific tuning will shape the market.

Chery’s New R&D Hub at UTAC Millbrook

Chinese carmaker Chery has secured the renowned UTAC Millbrook Proving Ground in Bedfordshire for its latest research and development centre.

Why is Chery Investing in a UK R&D Centre? What It Means for the Future of British Motoring

The Millbrook site, home to a 43‑mile test track, is a shared resource for a range of global manufacturers seeking to develop next‑generation vehicles. For Chery, the centre forms a cornerstone of its "long‑term strategic growth plan for the UK".

Opening Date and Core Focus Areas

Planned to open this autumn, the facility will concentrate on two key engineering disciplines: chassis development and Advanced Driver Assistance Systems (ADAS). In addition, engineers will conduct specific tuning work to ensure that new models meet the expectations of UK drivers.

Brand Portfolio and Local Presence

Chery, one of China’s largest automotive manufacturers, has launched its own brand in the UK market. The company also owns the Omoda, Jaecoo and Lepas marques, all of which already have a foothold in Britain. The new R&D centre will support these brands as they expand their product ranges for local customers.

CEO Gary Lan’s Vision

Gary Lan, CEO of Chery International UK, explained the strategic intent behind the investment: “The establishment of our UK R&D Centre of Excellence is the next step in our long‑term plan for the UK. We waited over 20 years for the right time to enter this market, and our ambition has always gone much further than simply bringing vehicles here.”

He added, “Our approach is ‘In somewhere, For somewhere, Be somewhere’: building a lasting presence, investing in local capability and developing products around the people who drive them. With Omoda & Jaecoo established, Chery growing and Lepas to follow, that local capability is increasingly important.”

Facilities and Testing Capabilities

The Bedfordshire site offers more than just mileage. Dedicated zones allow Chery engineers to assess durability, noise, vibration and harshness (NVH) under real‑world conditions. Access to the full 43‑mile circuit enables comprehensive validation of chassis dynamics and ADAS functions before they reach UK showrooms.

Recent Export Milestone

In a sign of the brand’s accelerating momentum, Chery became the first Chinese automaker to surpass 200,000 vehicle exports in a single month – a record set just last month. The new R&D centre is expected to reinforce this growth by tailoring products to the specific demands of the British market.

What This Means for UK Dealers and Buyers

For car dealers, the presence of a dedicated UK R&D hub signals a longer‑term commitment from Chery and its associated marques. Local engineering can translate into faster model roll‑outs, UK‑specific specifications, and potentially more competitive pricing.

For prospective buyers, the focus on chassis refinement and ADAS suggests that upcoming Chery, Omoda, Jaecoo and Lepas models will be better aligned with UK road conditions, safety expectations and driver preferences.

How to Stay Informed

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Why is Chery Investing in a UK R&D Centre? What It Means for the Future of British Motoring