When will iCaur launch its V27 SUV in the UK?

Chery Group will add the iCaur brand to its UK portfolio in early 2027, introducing the five‑seat V27 electrified off‑road SUV as the flagship model. The launch expands Chery’s presence on the British market and offers dealers a new electric SUV option.

Key takeaways

• iCaur enters UK market in early 2027.
• The V27 is the brand’s first flagship model.
• V27 is a five‑seat electrified off‑road SUV.
• Launch adds a new electric SUV to dealer inventories.

iCaur brand entry

Chery Group announced that the iCaur marque will join its UK collection at the start of 2027. The new brand will sit alongside existing Chery offerings, targeting customers seeking electric mobility.

The decision reflects Chery’s strategy to diversify its model range for the UK, aiming to capture demand for environmentally friendly vehicles and to support the UK transition to zero‑emission transport.

V27 flagship SUV

The V27 will lead the iCaur launch as its flagship product. It is described as a five‑seat, electrified off‑road sport‑utility vehicle.

Positioned as an SUV with electric powertrain, the V27 targets buyers who want a combination of off‑road capability and zero‑emission driving.

Launch timeline

The rollout is scheduled for early 2027, giving Chery time to prepare UK compliance, marketing and dealer support.

Dealers can expect official launch communications later in 2026, outlining ordering procedures and training resources.

Dealer considerations

Dealers will need to assess showroom space, charging infrastructure and staff training to support the V27’s electric technology.

Marketing the V27 will require highlighting its off‑road credentials and zero‑emission benefits, differentiating it from conventional SUVs.

UK electric SUV market outlook

Electric sport‑utility vehicles have grown in popularity across the United Kingdom, as customers seek larger low‑emission alternatives to conventional models. The V27’s off‑road capability adds a niche appeal within this segment.

Introducing the V27 aligns with broader dealer strategies to broaden electric ranges and meet forthcoming emissions regulations, allowing showrooms to present a differentiated eco‑friendly SUV option.

What this means for dealers

The iCaur entry provides dealers with a fresh electric SUV option that can broaden their green‑vehicle portfolio and attract environmentally conscious buyers.

Early engagement with Chery’s launch programme can help dealers secure inventory, understand service requirements and position the V27 against competing electric SUVs and to differentiate their stock from rival electric SUV offerings.

Frequently asked questions

When will iCaur be available in the UK?

The iCaur brand is slated to launch in the UK in early 2027, with the V27 SUV leading the range. Chery has indicated that ordering information and dealer briefings will be issued later in 2026, giving participants time to plan stock and training ahead of the market entry.

What type of vehicle is the V27?

The V27 is a five‑seat, electrified off‑road sport‑utility vehicle that serves as iCaur’s flagship model. Its design combines typical SUV capabilities with an electric drivetrain, aiming to appeal to customers who require both ruggedness and zero‑emission performance.

How should dealers prepare for the iCaur launch?

Dealers should evaluate showroom layout, install appropriate charging points and arrange technical training for V27 service staff. Early engagement with Chery’s launch programme will provide access to marketing assets and service manuals, enabling dealers to promote the off‑road electric attributes while ensuring they can meet the vehicle’s maintenance requirements.