Unity Automotive becomes primary UK dealer for Dodge Charger

Unity Automotive has been named the primary UK dealer for the eighth‑generation Dodge Charger, securing the first UK order allocations for the American muscle car at its Oxford showroom. The appointment gives Unity exclusive rights to sell left‑hand drive two‑door Sixpack models from September 2026, a key development for dealers seeking new performance offerings.

Key takeaways

• Unity Automotive becomes primary UK dealer for the eighth‑generation Dodge Charger.
• Two‑door Sixpack R/T starts at £70,000; Scat Pack at £76,000.
• Cars are sold only in left‑hand drive with test‑drive and configuration support.
• Special orders available for four‑door Sixpack and electric Charger Daytona.
• New Charger replaces the V8 HEMI with a 3.0‑litre twin‑turbo straight‑six.

Dealer appointment and initial allocations

KWA, the official European importer for Dodge and RAM, has selected Unity Automotive as the primary UK dealer for the new Charger. Unity will receive its first UK order allocations for the model at the Oxford site.

The dealer will offer the cars exclusively in left‑hand drive and will provide test‑drive opportunities and configuration assistance through its dedicated American car team.

Model range and pricing

The eighth‑generation Charger will initially be available in two‑door Sixpack form. The 420 bhp R/T version is priced from £70,000, while the higher‑output 550 bhp Scat Pack is priced from £76,000.

Both variants are offered with an eight‑speed automatic transmission and all‑wheel drive as standard, with an optional rear‑wheel‑drive mode.

Engine and performance changes

The traditional HEMI V8 has been replaced by Dodge’s 3.0‑litre twin‑turbocharged Hurricane straight‑six. The R/T produces 420 bhp and 468 lb ft of torque, with a claimed 0‑60 mph time of 4.6 seconds.

The Scat Pack raises output to 550 bhp and 531 lb ft, achieving 0‑60 mph in 3.9 seconds. Line Lock is standard on the Scat Pack and optional on the R/T.

Future options and broader franchise

Unity will also accept special orders for four‑door Sixpack models and for the electric Charger Daytona, allowing customers to specify individual specifications.

The appointment builds on Unity’s existing relationship with KWA and adds to its wider franchise portfolio, which includes Alfa Romeo, Abarth, Fiat, Jeep, MG, Subaru and Isuzu across several counties.

What this means for dealers

Introducing the Charger gives UK dealers a fresh performance product to attract enthusiasts seeking American muscle. The left‑hand‑drive exclusivity creates a niche market, while Unity’s test‑drive and configuration service can enhance customer experience and profitability.

Dealers should prepare for import logistics and ensure staff are trained on the new twin‑turbo engine and optional drivetrain modes to maximise sales potential.

Frequently asked questions

When will the new Dodge Charger be available at Unity Oxford?

The first cars are expected on display at Unity’s Oxford showroom shortly after the appointment was announced, with sales beginning in September 2026.

What power outputs do the R/T and Scat Pack models produce?

The two‑door Sixpack R/T delivers 420 bhp and 468 lb ft of torque, while the Scat Pack offers 550 bhp and 531 lb ft of torque.

Can UK customers order left‑hand drive four‑door or electric Charger versions?

Yes, Unity will accept special orders for four‑door Sixpack models and for the electric Charger Daytona, built to individual customer specifications.