KGM Musso EV pricing matches diesel amid tax changes
KGM's electric Musso pickup starts at £39,995, including the £5,000 Plug‑in Van Grant, matching diesel pricing and delivering the UK's lowest BIK charge.
KGM has launched the Musso electric pickup in the UK at a price equal to its diesel counterpart, benefiting from the £5,000 Plug‑in Van Grant and offering the lowest Benefit‑in‑Kind rate for commercial vehicles. The move coincides with new tax rules on combustion double‑cabs, creating fresh selling opportunities for dealers.
Key takeaways
- Musso EV priced from £39,995 including the Plug‑in Van Grant.
- Engineered to match diesel Musso pricing, avoiding a premium for electric.
- Lowest BIK charge for a UK commercial vehicle, roughly £30 per month for a 20% taxpayer.
- 240‑mile range, 2.3‑tonne tow, 690 kg payload.
Pricing and government grant
KGM set the Musso EV’s starting price at £39,995 inclusive of VAT and the £5,000 Plug‑in Van Grant. By aligning the electric model’s price with the diesel range, buyers can compare powertrains without facing a higher sticker price.
The pricing strategy aims to attract traditional commercial buyers, fleet operators and lifestyle customers who might otherwise choose a diesel double‑cab for cost reasons.
Tax benefits and BIK
KGM claims the Musso EV carries the lowest Benefit‑in‑Kind charge of any UK commercial vehicle, beginning at about £30 a month for a 20% taxpayer in the 2026/27 tax year. This is substantially lower than the charge on comparable diesel models.
The reduced BIK, combined with the recent changes to personal taxation on combustion double‑cabs, gives dealers a compelling financial argument for the electric variant.
Vehicle capabilities
The Musso EV offers a 240‑mile‑plus electric range, 2.3 tonne towing capacity and 690 kg payload, matching the utility expected from its diesel sibling.
Dynamic four‑wheel drive and direct electric power provide an SUV‑like driving experience while meeting typical work‑vehicle duties.
Market positioning for dealers
Dealers can now present two distinct Musso propositions: the established diesel pickup for customers whose usage favours conventional fuel, and the electric model for those drawn by tax advantages and lower running costs.
KGM reports early interest from national fleets, SMEs, and private lifestyle buyers, indicating the EV could broaden the Musso’s traditional customer base.
What this means for dealers
Dealers gain a new product that can be promoted on price parity and tax efficiency, helping to retain customers potentially shifting away from diesel due to the new tax regime. The Musso EV also diversifies inventory, allowing dealerships to cater to both commercial and lifestyle segments.
By highlighting the low BIK rate and government grant, retailers can position the Musso EV as a financially sensible alternative, potentially increasing showroom traffic and closing rates among cost‑conscious buyers.
Frequently asked questions
What price does the Musso EV start at, and does it include any government incentive?
The Musso EV starts at £39,995, which already incorporates the £5,000 Plug‑in Van Grant, meaning the price shown is the amount the dealer will charge the customer.
How does the Benefit‑in‑Kind charge for the Musso EV compare with diesel pickups?
KGM states the Musso EV has the lowest BIK charge of any commercial vehicle in the UK, starting at around £30 per month for a 20% taxpayer, considerably less than the charge applied to comparable diesel double‑cabs.
What are the key capability figures for the Musso EV?
The electric Musso offers a range of over 240 miles, a towing capacity of 2.3 tonnes and a payload of 690 kg, providing performance on par with the diesel version while delivering electric efficiency.