Jaguar Type 01 EV launch price and specs
Jaguar reveals the Type 01, its first EV with over 1,000 bhp and a start price of £130,000, aiming at the premium market between Mercedes and Bentley.
Jaguar announced in October 2026 the Type 01, the brand’s first fully electric model. The high‑performance saloon delivers more than 1,000 bhp and is priced from £130,000, placing it between premium Mercedes and Bentley offerings, a move that could reshape dealer inventories.
Key takeaways
- Jaguar Type 01 is the brand’s first all‑electric vehicle.
- The saloon produces over 1,000 bhp.
- Pricing starts at £130,000.
- It sits between high‑end Mercedes and Bentley models.
Jaguar Type 01 specifications
The Type 01 is built on Jaguar’s new electric architecture, featuring dual‑motor output to achieve more than 1,000 bhp. The powertrain is paired with a high‑capacity battery pack, though exact capacity and range figures have not been disclosed.
While detailed performance metrics such as 0‑100 mph times remain unavailable, the sheer power places the car in the super‑car bracket, promising a driving experience comparable to the most exclusive sports sedans.
Pricing and market positioning
Base pricing begins at £130,000, a figure that situates the Type 01 above most standard electric models but below the ultra‑luxury segment dominated by Bentley. Jaguar appears to be targeting affluent buyers who desire performance without compromising on electric efficiency.
The strategic price point aims to capture customers drifting from high‑end Mercedes‑EQ models, offering a distinct British alternative with a strong heritage appeal.
Dealer considerations
Dealers will need to assess floor‑plan financing for a vehicle with a high entry price and limited initial volume. Stocking the Type 01 may require specialised training for sales staff to convey its performance credentials and electric benefits.
Potential customers will expect premium after‑sales support, including rapid charging solutions and bespoke warranty packages. Aligning service capabilities with these expectations will be crucial for retaining high‑margin sales.
Future of Jaguar’s electric line‑up
The Type 01 is presented as the flagship of Jaguar’s electric rebirth, signalling a broader commitment to an all‑electric portfolio in the coming years. Future models are expected to expand the brand’s reach across different price segments.
Dealers should anticipate an escalating flow of electric models, requiring investment in charging infrastructure and updated inventory management systems to handle the shift from internal combustion to electric stock.
What this means for dealers
The introduction of a high‑performance electric saloon at a premium price gives dealers a new product to attract affluent, environmentally conscious buyers. Successful positioning will depend on clear communication of performance, range, and brand heritage.
Preparing for the Type 01 may involve upgrading facilities for electric vehicle servicing, training staff on battery technology, and revising finance packages to accommodate the higher upfront cost while highlighting long‑term savings.
Frequently asked questions
What is the starting price of the Jaguar Type 01?
The Type 01 is priced from £130,000, placing it between premium Mercedes‑EQ models and Bentley’s entry‑level electric offerings, and signalling Jaguar’s aim at the high‑end electric market.
How much power does the Jaguar Type 01 produce?
Jaguar states the Type 01 delivers more than 1,000 bhp, positioning it in the super‑car performance bracket and making it one of the most powerful electric saloons on the market.
This article summarises reporting first published by CarsUK.