Autotrader urges flexible targets as ZEV mandate consultation ends

The UK zero‑emission vehicle (ZEV) mandate consultation ends on 26 October 2026, with Autotrader urging the government to adopt more flexible annual targets after electric vehicles account for over one‑third of its new‑car enquiries. The shift reflects growing consumer demand and could influence dealer stocking strategies.

Key takeaways

• Consultation closes on 26 October 2026.
• Autotrader wants flexible annual ZEV targets.
• EVs now represent more than a third of Autotrader’s enquiries.

Consultation deadline

The government’s ZEV mandate consultation, launched to gather industry input on future zero‑emission sales ratios, reaches its final day on 26 October 2026. Stakeholders have until that date to submit responses detailing support or concerns.

Closing the consultation marks the point at which the Transport Department will review feedback before finalising statutory targets for plug‑in vehicles.

Autotrader’s flexibility request

Autotrader, a leading car marketplace, argues that rigid year‑on‑year targets could strain dealer supply chains. It recommends a graduated approach that adjusts annually based on market uptake.

The platform points to its own data, showing electric vehicles now generate more than 33% of new‑car inquiries, indicating rapid consumer shift.

Dealer relevance

Dealers monitor such consultations because mandated sales percentages directly affect inventory planning and financing arrangements. A flexible target could allow gradual stocking of EVs without risking over‑capacity.

Conversely, a stricter mandate may force quicker adoption of electric models, potentially impacting profit margins on traditional fuel vehicles.

What this means for dealers

Dealers should prepare to respond to the consultation, highlighting practical challenges and capacity constraints. Providing evidence of current EV demand can support calls for adaptable targets.

In the near term, aligning stock with the observed one‑third EV enquiry rate may help meet any upcoming regulatory expectations while preserving cash flow.

Frequently asked questions

What is the ZEV mandate and why is it being consulted?

The ZEV mandate is a UK policy requiring a set percentage of new car sales to be zero‑emission vehicles by future dates. The consultation seeks industry feedback to shape realistic, achievable targets that balance environmental goals with market capability.

How could more flexible annual targets affect dealer inventories?

Flexible targets would let dealers phase in electric models in line with actual consumer demand, reducing the risk of unsold stock and allowing smoother transition from conventional to electric vehicles.