Waylands records record turnover and profit for 2025

Franchised dealer group Waylands reported record financial results for the year ended December 2025, with turnover hitting £266.17 million and pre‑tax profit rising to £4.14 million. The growth spans new and used vehicle sales, aftersales and a £7.79 million EBITDA, signalling strength for UK dealers.

Key takeaways

• Turnover increased to £266.17 million, up from £198.03 million.
• Pre‑tax profit rose to £4.14 million, compared with £3.1 million.
• New car sales climbed to 4,939 units; used sales to 5,752 units.
• Aftersales revenue reached £29.2 million, up from £23.5 million.
• Seven consecutive years of EBITDA growth, now £7.79 million.

Revenue and profit

The accounts filed at Companies House show turnover for the 12‑month period to December 2025 rose sharply to £266.17 million, a rise of £68.14 million on the £198.03 million recorded in 2024. Pre‑tax profit increased to £4.14 million from £3.1 million a year earlier, reflecting the stronger sales base.

EBITDA continued its upward trajectory for the seventh year in a row, reaching £7.79 million. The board chose to retain all earnings rather than declare a dividend, reinforcing the group’s capacity to fund further growth and capital projects.

Vehicle sales volumes

New‑vehicle registrations climbed to 4,939 units, up from 3,674 in the previous year, while used‑vehicle sales rose to 5,752 units from 4,347. The higher volumes contributed directly to the turnover uplift and underline the effectiveness of Waylands’ multi‑brand strategy.

Both new and used segments benefited from the group’s expanded dealership footprint and refreshed inventory, helping to offset a backdrop of inflationary pressure and higher business taxation noted by senior management.

Aftersales revenue and EBITDA

Aftersales income grew to £29.2 million, an increase of £5.7 million on the £23.5 million recorded in 2024. The rise reflects stronger parts, service and warranty activity across the enlarged network.

Combined with robust sales, the aftersales uplift helped push EBITDA to £7.79 million, confirming the group’s ability to generate cash flow despite a challenging economic environment.

Network expansion and investment

Waylands added Honda, Omoda and Jaecoo sites in Bristol and opened a new Honda dealership in Cardiff, marking its first entry into Wales. Development spending reached £7 million in 2025, including £5.2 million for freehold property acquisitions.

Staff‑related costs rose to £18.02 million for an average workforce of 408 employees, while directors’ remuneration increased to £1.29 million. The expansion underpins the group’s scale and broadens manufacturer partnerships.

What this means for dealers

The strong financial performance demonstrates that a diversified brand portfolio and focused aftersales strategy can deliver growth even when macro‑economic conditions are unfavourable. Dealers can look to Waylands’ approach as a benchmark for balancing new‑car volume with robust used‑car and service income.

Retained earnings and ongoing property investment suggest continued funding for technology upgrades and network expansion, offering potential collaborative opportunities for parts suppliers and service providers across the UK market.

Frequently asked questions

What were Waylands' total turnover and pre‑tax profit for 2025?

Waylands reported turnover of £266.17 million and a pre‑tax profit of £4.14 million for the year ending December 2025, up from £198.03 million and £3.1 million respectively in the prior year.

How did new and used vehicle sales change in 2025 compared with 2024?

New‑vehicle sales increased to 4,939 units from 3,674, while used‑vehicle transactions rose to 5,752 from 4,347, representing significant growth across both segments.

Which new locations did Waylands open in 2025?

In 2025 Waylands launched Honda, Omoda and Jaecoo sites in Bristol and opened a new Honda dealership in Cardiff, marking its first entry into the Welsh market.