Vauxhall unveils modern Griffin logo on STX Concept

Vauxhall has unveiled a simplified Griffin badge on the new STX Concept, replacing the historic design with a minimalist emblem that will be illuminated on upcoming models. The updated logo will appear at the Paris Motor Show and be phased into dealer showrooms over the next few years.

Key takeaways

• The Griffin badge enters its 13th design generation.
• The new emblem removes the V‑marked flag for clearer illumination.
• It aligns with Vauxhall’s ‘Vizor’ grille and Bold‑and‑Pure design language.
• Rollout begins at the Paris Motor Show and continues across dealers.

New Griffin logo design

The refreshed Griffin logo adopts a cleaner, sharper silhouette, shedding the traditional V‑shaped flag. Vauxhall says the change makes the badge more recognisable when lit, especially on its electrified range.

Design vice‑president Mark Adams explained the aim was to retain essential elements while streamlining the badge for modern lighting technologies.

Historical background of the Griffin badge

The Griffin has represented Vauxhall since the early 20th century, evolving through major redesigns since the 1920s. Its origin traces back to the 13th‑century coat of arms of Sir Falkes de Bréauté, whose estate later became known as Fulk’s Hall.

The name evolved to Vauxhall, and the emblem featured on the Pleasure Gardens and later on Vauxhall Ironworks, founded by Alexander Wilson in 1857, before becoming Vauxhall Motors in 1907.

Rollout and dealer implementation

The STX Concept, showcasing the new badge, will debut at the Paris Motor Show. Following the show, Vauxhall plans a gradual dealer‑wide deployment of the illuminated Griffin over the coming years.

Dealers will need to update signage, digital assets and vehicle‑front graphics to match the new design, ensuring brand consistency across showrooms and online platforms.

What this means for dealers

The refreshed badge offers a contemporary visual cue that aligns with Vauxhall’s electrified model range, helping dealers present a cohesive brand story. Updating signage and marketing materials early can enhance roadside recognisability and support the launch of new electric models.

Dealers should coordinate with Vauxhall’s marketing team to obtain the new graphics package and plan a phased rollout that minimises disruption while maximising brand impact.

Frequently asked questions

When will the new Griffin logo be visible on Vauxhall vehicles in UK showrooms?

The updated emblem will first appear on the STX Concept at the Paris Motor Show and will be introduced to UK dealers gradually over the next few years as new models reach the showroom floor.

How should dealers prepare for the badge change?

Dealers ought to request the new branding assets from Vauxhall, update signage, online listings and vehicle‑front graphics, and align promotional material with the Bold‑and‑Pure design language to maintain a consistent brand image.