Vertu Motors opens new Sheffield Mazda showroom

Vertu Motors has relocated its Sheffield Mazda franchise to a state‑of‑the‑art showroom on Attercliffe Road, providing a central hub for South Yorkshire customers and expanding both used‑car inventory and electric‑vehicle display. The move follows the 2024 acquisition of Burrows Motor Company and aims to showcase the new Mazda6e and the upcoming CX‑6e EV.

Key takeaways

• Vertu Motors shifted Sheffield Mazda to a new Attercliffe Road showroom.
• New site adds larger used‑car inventory and full aftersales facilities.
• Mazda6e EV is already on display; CX‑6e will arrive later 2026.
• The showroom serves as a central hub for South Yorkshire customers.
• Vertu now operates six Mazda dealerships across Yorkshire.

Background to the Sheffield Mazda franchise

Vertu Motors entered the Sheffield Mazda market by acquiring Burrows Motor Company in 2024. The purchase made Sheffield the group’s third Mazda location, alongside sites in Hamilton and Redditch.

The acquisition expanded Vertu’s reach in the north of England and set the stage for a purpose‑built showroom to better serve South Yorkshire.

Features of the new Attercliffe Road showroom

The ultra‑modern facility offers an expanded selection of used vehicles, alongside comprehensive parts, servicing and other after‑sales services. Its central position on Attercliffe Road improves accessibility for customers across the region.

State‑of‑the‑art design and larger bays enhance the customer experience, supporting higher throughput and streamlined service operations.

New Mazda models and electric vehicles

Vertu’s new showroom already displays the all‑new Mazda6e electric model, with the Mazda CX‑6e EV scheduled to arrive later in 2026. Both models form part of Mazda’s broadened EV portfolio for the UK market.

The presence of these EVs aligns the dealership with growing consumer demand for electric mobility and offers dealers a fresh selling point.

Executive comments on the relocation

General manager Jamie Priestley said the new home creates an improved environment for existing and new Mazda customers, especially with the launch of the Mazda6e and upcoming CX‑6e.

Chief executive Robert Forrester highlighted the move as a demonstration of Vertu’s commitment to Mazda and South Yorkshire customers, noting that familiar staff will continue to deliver high standards from the new site.

Mazda Motors UK managing director Jeremy Thomson added that the timing is ideal as the brand expands its range, combining Mazda’s design heritage with Vertu’s customer‑centric service.

What this means for dealers

The central location and expanded used‑car stock give dealers a stronger platform to attract a wider customer base in South Yorkshire. Enhanced after‑sales facilities can improve service revenue and customer loyalty.

Showcasing the latest Mazda EVs positions the dealership to capitalise on the growing electric market, potentially increasing new‑car sales and accessory uptake.

Frequently asked questions

When will the Mazda CX‑6e become available at the Sheffield showroom?

The Mazda CX‑6e is expected to arrive at the new Attercliffe Road showroom later in 2026, joining the already displayed Mazda6e EV as part of Mazda’s expanding electric line‑up.

How many Mazda dealerships does Vertu operate in Yorkshire?

Vertu Motors now runs six Mazda dealerships across Yorkshire, with the new Sheffield site adding to locations such as Hamilton and Redditch, strengthening its regional presence.

What impact does the new showroom have on used‑car pricing for dealers?

The larger used‑car inventory and modern facilities are likely to increase competition and visibility, encouraging dealers to price competitively while offering a broader selection to attract more buyers.