Struans Motors opens second Mazda dealership in Dundee

Struans Motors has opened its second Mazda dealership in Dundee, replacing the former Barnetts Mazda showroom. The new site gives dealers a fresh source of new‑car stock and service capacity in Scotland’s east, which could reshape local market dynamics.

Key takeaways

• Struans Motors launches a second Mazda dealer in Dundee.
• The opening follows the closure of Barnetts Mazda.
• Dealers gain additional new‑car inventory in eastern Scotland.
• Local customers now have a single Mazda point of sale.

Struans Motors expands in Scotland

The company, already operating a Mazda franchise in the region, chose Dundee to broaden its geographic reach. The new showroom occupies a former retail unit on the city’s main thoroughfare, offering a full range of current Mazda models.

Facilities include a dedicated service bay, parts department and finance desk, allowing Struans to handle sales, after‑sales and warranty work under one roof. The expansion aligns with the firm’s strategy to increase market share across the north‑east of the United Kingdom.

Barnetts Mazda closure leaves gap

Barnetts Mazda, which had served Dundee for several years, shut its doors earlier this year, leaving a void in the local new‑car market. The closure reduced the number of Mazda authorised dealers in the area from two to none.

Customers previously reliant on Barnetts now need to travel to neighbouring towns for sales or service, potentially increasing mileage costs and inconvenience. The gap also meant fewer Mazda listings in regional used‑car inventories.

Dealer opportunities in the region

With Struans Motors re‑establishing a Mazda presence, other dealers can benefit from increased footfall and shared service resources. Independent traders may source trade‑in vehicles from the new dealership for resale.

The reopening also revitalises the local supply chain, as parts distributors and financing partners regain a regional client. Dealers that previously focused on other brands might consider adding Mazda models to attract new customer segments.

What this means for dealers

Dealers should monitor inventory levels at the new Struans showroom, as fresh model arrivals could affect pricing trends for comparable used Mazda cars in Scotland. Early engagement with Struans may secure favourable trade terms.

Additionally, the restored Mazda service hub offers opportunities for collaboration on warranty work and parts procurement, potentially reducing overheads for surrounding workshops that rely on Mazda components.

Frequently asked questions

What new Mazda models will be available at the Dundee showroom?

The Dundee site will stock the current Mazda lineup, including the CX‑5, CX‑30, MX‑5 and 3 Series equivalents, as announced by Struans Motors. Expect both standard trims and higher‑spec variants, with regular updates as new models are released nationally.

How does the Barnetts Mazda closure affect vehicle availability for customers?

Customers formerly served by Barnetts now have fewer local options for new Mazda purchases and authorised service. The Struans opening restores a single authorised dealer, but the reduced competition may limit immediate choice until inventory levels stabilise.