Stoneacre Nottingham wins Nissan Dealer Ambassador award

Stoneacre Nottingham has been awarded Nissan’s Dealer Ambassador title after just one year of operation, recognising its strong customer‑service standards and after‑sales performance. The accolade highlights the dealership’s ability to meet Nissan’s expectations and offers a benchmark for other dealers seeking similar recognition.

Key takeaways

• Stoneacre Nottingham earned Nissan’s Dealer Ambassador award in its first year.
• Award based on strong customer service and after‑sales performance.
• Recognition sets a performance benchmark for other Nissan dealers.

Criteria for Nissan’s Dealer Ambassador award

Nissan assesses its dealerships against a set of metrics that include customer satisfaction scores, repeat‑business rates and the efficiency of after‑sales services. To qualify for the Dealer Ambassador title, a franchise must consistently meet or exceed these benchmarks over a defined period. The evaluation also considers how the dealer promotes the brand’s values and standards.

Dealers receive regular reporting on their performance, allowing them to address gaps before the final review. The award is presented at a regional ceremony where top‑performing franchises are recognised.

Stoneacre Nottingham’s performance highlights

Stoneacre Nottingham achieved high marks in Nissan’s customer‑service surveys, recording rapid response times and positive feedback on sales interactions. Its after‑sales department reported low re‑work rates and swift turnaround on warranty repairs, contributing to strong repeat‑business figures.

The dealership also integrated Nissan’s digital service tools, enabling customers to book appointments online and receive updates via text, which reinforced its reputation for convenience and reliability.

Implications for the dealer network

Recognition of a first‑year franchise demonstrates that new entrants can quickly meet Nissan’s performance standards, encouraging other recent openings to invest in service quality. It also provides a case study for established dealers seeking to improve their customer‑service metrics.

Nissan may use the award as a promotional tool, highlighting exemplary dealers in its marketing, which can drive traffic to high‑performing locations and raise overall brand perception.

What this means for dealers

The award underscores the commercial value of prioritising customer experience and efficient after‑sales operations, as these factors directly influence Nissan’s franchise evaluation and can enhance a dealer’s reputation.

Dealers should review their service processes, adopt Nissan’s digital tools and monitor satisfaction scores to position themselves for future recognitions, which may also support sales and retention goals.

Frequently asked questions

What is the Nissan Dealer Ambassador award?

The Nissan Dealer Ambassador award is a franchise‑level accolade presented by Nissan to dealerships that achieve excellence in customer service, sales, and after‑sales performance. Recipients are selected after an independent review of metrics such as satisfaction surveys, warranty handling speed and repeat‑customer rates, and the award is announced annually across regional groups.

How can other dealers achieve similar recognition?

Dealers should focus on improving response times, maintaining high first‑time‑fix rates and using Nissan’s online service platforms to streamline bookings and communication. Regularly measuring customer satisfaction, training staff on brand standards and addressing any performance gaps before the annual review will increase the likelihood of meeting the criteria for the Dealer Ambassador award.