Snows Motor Group teams up with Saints Foundation

Snows Motor Group has been named the first Premium Plus Patron of Southampton FC’s Saints Foundation and will act as Official Event Partner for the charity’s 25th anniversary, running from October 2026 to June 2027, coinciding with Snows’ own 65th anniversary in 2027.

Key takeaways

• Snows is the first Premium Plus Patron of Saints Foundation.
• The partnership covers fundraising and community projects.
• Snows is Official Event Partner for the charity’s 25th anniversary.
• Both anniversaries run from October 2026 to 2027.

Premium Plus Patron status

The Saints Foundation has elevated Snows Motor Group to Premium Plus Patron, the highest level of support offered by the charity. This recognises Snows’ long‑standing presence in Southampton and its commitment to local welfare programmes.

Employees are encouraged to volunteer time away from the showroom to take part in fundraising events and community activities, reinforcing the family‑oriented culture that Snows promotes across its network of dealerships.

Official Event Partner for the 25th anniversary

Snows will serve as the Official Event Partner for the Saints Foundation’s 25th anniversary celebrations, a programme scheduled from October 2026 through June 2027. The role includes co‑hosting events, providing financial backing and promoting the charity’s work within the motor trade.

The partnership aims to raise the profile of both organisations and create joint initiatives that celebrate the foundation’s milestones while highlighting Snows’ community focus.

Snows Motor Group marks 65 years

Founded in Southampton in 1962, Snows Motor Group has grown into a major retailer across southern and south‑west England. The dealer group will celebrate its 65th anniversary in 2027, a landmark that underscores its resilience and local roots.

Chairman and CEO Stephen Snow has also been appointed a Patron Saint of the Saints Foundation, reflecting personal as well as corporate commitment to the charitable cause.

Community projects and staff engagement

The partnership will see Snows staff participating in a range of community projects, from skill‑building workshops to fundraising drives. Such involvement is designed to strengthen ties between the dealer group and the communities that support its business.

Jazz Bhatti, head of partnerships at the Saints Foundation, highlighted the importance of local corporate partners, noting that Snows’ support is “crucial to our continuing success”.

What this means for dealers

Dealers can view Snows’ charitable involvement as a model for enhancing brand reputation while supporting local causes. Engaging staff in community work can improve morale, attract customers who value corporate social responsibility, and differentiate a dealer in a competitive market.

Frequently asked questions

What responsibilities does the Premium Plus Patron role involve?

The role requires Snows to provide financial support, promote the charity’s activities, and encourage employee volunteering. It also gives the dealer group prominent visibility in the foundation’s outreach and event materials throughout the partnership period.

How can other dealers participate in the community projects?

Dealers can join by allocating staff time to charity events, contributing funds to specific programmes, or collaborating on joint fundraising initiatives. Snows encourages all participating locations to develop local actions that align with the Saints Foundation’s objectives.

When will the 25th anniversary events for the Saints Foundation take place?

The celebration programme runs from October 2026 until June 2027. Throughout this period, a series of events, workshops and fundraising activities will be co‑hosted by Snows Motor Group and the Saints Foundation across Southampton and surrounding areas.