Snows builds Toyota and Lexus dealership in Poole

Snows Motor Group has begun construction on a new Toyota and Lexus dealership in Poole, with occupation targeted for summer 2027. The site will expand the brand’s retail footprint in the South East, offering dealers additional stock, service capacity and a modern sales environment.

Key takeaways

• Snows Motor Group started building a Toyota and Lexus dealership in Poole.
• Occupation is planned for summer 2027.
• New site adds Toyota and Lexus retail capacity in the South East.
• Dealers gain a modern outlet for new‑car sales and servicing.

Project details

Construction commenced in early 2026 after Snows secured the Poole site. The development will house both Toyota and Lexus showrooms under one roof.

The group aims to complete fit‑out and hand over the premises by summer 2027, aligning with its rollout schedule for new outlets.

Progress is being monitored by Snows’ project team, with regular updates to ensure the timeline stays on track.

Location advantages

Poole sits on the south coast of England, providing a gateway to customers across Dorset, Hampshire and the wider South East region.

The site’s visibility from major road links is expected to attract high footfall, supporting both new‑car sales and after‑sales services.

Impact on brand presence

The new outlet expands Toyota and Lexus’s dealer network in the South East, strengthening brand visibility against competitors.

Dealers within the Snows group will benefit from a contemporary facility designed to showcase the latest models and deliver efficient service.

What this means for dealers

Dealers in nearby territories may see increased competition for customers, prompting a focus on service quality and product range.

The modern showroom could set new standards for customer experience, encouraging other retailers to upgrade facilities to remain competitive.

Frequently asked questions

When is the new Snows Toyota and Lexus dealership expected to open?

Snows Motor Group aims for the Poole dealership to be occupied in the summer of 2027, after completing construction and interior fit‑out.

Which brands will be represented at the Poole site?

The development will host both Toyota and its luxury subsidiary Lexus, providing separate showrooms and service bays for each marque.

How might the new dealership affect local dealers?

Local dealers could face greater competition for sales, encouraging them to improve service levels, broaden their vehicle range and enhance the customer experience to retain market share.