Ranmore creates Morgan showroom from agricultural building

Ranmore Fine Motor Cars has converted a 6,500 sq ft agricultural building into a new Morgan showroom after being appointed an official Morgan dealer, giving the specialist brand a dedicated retail space in the region. This move underlines the dealer's commitment to expanding brand visibility and offering customers a purpose‑built environment for sales and service.

Key takeaways

• Ranmore repurposed a 6,500 sq ft farm building into a Morgan showroom.
• The conversion follows Ranmore’s appointment as an official Morgan dealer.
• The new space provides a brand‑specific retail environment for customers.
• The project demonstrates a cost‑effective expansion model for specialist dealers.

Conversion project

The building, originally used for agricultural storage and livestock, measures approximately 6,500 square feet. Ranmore’s team cleared the interior, installed new lighting, flooring and branding to meet retail standards.

Reuse of existing structures reduces construction costs and shortens the build period, allowing the dealer to open the showroom sooner than a green‑field project would permit.

Morgan showroom details

The showroom showcases Morgan’s classic and modern models across a compact floor plan, with focus on heritage finishes and a customer lounge that reflects the marque’s luxury image.

Running parallel to sales, Ranmore will also offer service bays and a parts store within the same footprint, aligning with Morgan’s dealer guidelines for after‑sales support.

Strategic impact for the local market

Local buyers now have a nearby venue to view and purchase Morgan cars, reducing the need to travel to larger cities. The presence may also attract enthusiasts to the dealership’s existing used‑car inventory.

By establishing a brand‑specific showroom, Ranmore strengthens its relationship with the Morgan franchise, potentially securing better allocation of new vehicles and reinforcing its reputation among specialist car collectors.

What this means for dealers

Dealers can view the conversion as a blueprint for expanding specialist brand representation without large capital outlays. Repurposing existing structures enables rapid market entry and can improve brand visibility in niche segments.

Frequently asked questions

What is the size of the new Morgan showroom?

The showroom occupies roughly 6,500 square feet, the same footprint as the former agricultural building, providing ample space for vehicle displays, a customer lounge and service facilities within a single unit. The layout has been optimised to showcase Morgan’s range while maintaining a comfortable environment for visitors and staff.

Why did Ranmore choose to convert an agricultural building rather than build a new site?

Converting the existing farm structure allowed Ranmore to keep development costs low, avoid planning delays associated with new construction, and bring the showroom to market quickly. The solid masonry and open interior were well suited to a retail conversion, reducing the need for major structural alterations.

How might the new showroom affect other local dealers?

The dedicated Morgan venue gives Ranmore a competitive edge in attracting high‑end enthusiasts, which could shift some customer traffic away from general used‑car lots. However, the specialist focus may also draw additional visitors to the area, creating cross‑selling opportunities for neighbouring dealerships.