Pye Motors expands to eight showrooms with new Chinese brands
Pye Motors adds Geely, Lepas, Chery, Omoda and Jaecoo, bringing its showroom count to eight while retaining Ford, a shift that may reshape UK dealer mixes.
In September 2026 family‑owned Pye Motors announced it will operate eight showrooms after adding Geely, Lepas, and expanding its representation of Chinese marques Chery, Omoda and Jaecoo, while continuing its established Ford franchise. The move diversifies its brand portfolio and could affect dealer market dynamics.
Key takeaways
- Pye Motors now runs eight UK showrooms.
- New brands added include Geely, Lepas, Chery, Omoda and Jaecoo.
- Existing Ford operations remain unchanged.
- Expansion focuses on Chinese automobile manufacturers.
- Dealer group remains family‑owned.
Showroom growth
The dealer group has doubled its showroom network, moving from four locations to eight across the UK. This expansion provides greater geographical coverage and increases the group's capacity to showcase a wider range of vehicles.
More sites mean enhanced footfall potential and the ability to serve a broader customer base. The increase also positions Pye Motors to compete more effectively with larger multi‑brand groups.
New Chinese brands
Pye Motors will now retail Geely, Lepas, Chery, Omoda and Jaecoo. These marques bring a mix of conventional and electrified models aimed at value‑focused and style‑oriented buyers.
Adding these brands aligns the group with the growing demand for affordable Chinese imports in the UK market. It also diversifies the product mix beyond the traditional Ford range.
Continuing Ford operations
The group confirms that its long‑standing Ford franchise will continue unchanged. Existing Ford inventory and service facilities remain fully supported under the expansion plan.
Maintaining Ford alongside the new Chinese marques offers dealers a balanced portfolio that covers both established mainstream demand and emerging cost‑effective alternatives.
What this means for dealers
Dealers can expect increased foot traffic as the expanded showroom network offers customers more choice under one roof. The inclusion of Chinese brands may also attract buyers seeking lower entry prices or newer technology without compromising on warranty support.
Retaining Ford ensures that dealers do not lose the brand loyalty and residual values associated with the American manufacturer, while the new marques provide a hedge against market shifts towards cost‑efficient alternatives.
Frequently asked questions
How many additional showrooms will Pye Motors operate after the expansion?
The expansion doubles the network to eight showrooms, meaning four new sites are added to the existing portfolio.
Which new Chinese brands will be represented by Pye Motors?
Pye Motors will add Geely, Lepas, Chery, Omoda and Jaecoo to its lineup, supplementing the existing Ford range.
Will the addition of new brands affect Pye Motors' Ford offerings?
No. The group has confirmed that its Ford franchise will remain unchanged, with the same inventory, service support and branding as before.