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Perrys reports three quarters of staff have mental health support

By DealerPricing Team2 min read

A Perrys employee survey shows 75% feel they can discuss mental health at work, underlining the growing importance of wellbeing programmes for motor dealers.

A Perrys employee survey reveals that three quarters of staff feel they have someone at the dealer group to talk to about their mental health and wellbeing. The result highlights the dealer group's commitment to supporting staff, a factor that can improve retention and customer service in the automotive trade.

Key takeaways

  • 75% of Perrys employees say they have a trusted contact for mental health matters.
  • The survey underscores rising focus on workplace wellbeing in motor retail.
  • Improved staff support can enhance dealership performance and reputation.

Survey findings

The internal questionnaire asked staff whether they had a person they could approach for mental health concerns. A clear majority answered affirmatively, indicating a strong internal support network.

Responses were collected across multiple Perrys locations, suggesting consistent practice throughout the group rather than isolated initiatives.

Why wellbeing matters to dealers

Dealerships rely heavily on staff interaction with customers. Employees who feel supported are more likely to deliver higher service standards and maintain motivation during market fluctuations.

Retention costs are also reduced when workers trust their employer to look after their mental health, a benefit that directly impacts profit margins.

Industry context

While specific comparative data is limited, the automotive sector has seen increased attention on staff welfare, with trade bodies encouraging mental health resources.

Perrys' results place the group ahead of many peers, signalling that proactive wellbeing policies can be a differentiator in a competitive market.

What this means for dealers

Dealers should consider reviewing their own mental health provisions. Simple steps such as designating a wellbeing point of contact or offering confidential counselling can mirror Perrys' approach.

Investing in staff wellbeing not only aids morale but may also translate into better sales performance and customer satisfaction, crucial metrics for any dealership.

Frequently asked questions

How can a dealership create a mental health support channel?

Dealers can appoint a trained wellbeing champion, provide access to external counselling services, and promote open communication through regular check‑ins. Clear policies and confidentiality assurances encourage staff to seek help without fear of stigma.

What impact does employee wellbeing have on sales?

Employees who feel supported are more engaged, leading to higher productivity and stronger customer relationships. This can increase conversion rates and repeat business, ultimately benefiting the dealership's bottom line.

This article summarises reporting first published by AM Online.