Pentagon Motor Group opens two new Chery showrooms – what it means for UK buyers

Pentagon Motor Group strengthens its Chery partnership with two new showrooms

Pentagon Motor Group has taken the next step in its collaboration with Chinese automaker Chery by launching state‑of‑the‑art dealerships in the north of England. The new sites in Barnsley and Loughborough are designed to give UK customers a wider choice of Chery models and a modern retail experience.

Barnsley showroom creates eight new jobs

The Barnsley outlet features a five‑car showroom that showcases the latest Chery range. The opening has generated eight brand‑new positions, reinforcing the dealer group’s commitment to local employment and investment in the Yorkshire market.

Loughborough location adds two further roles

In Leicestershire, the Loughborough dealership offers a six‑car showroom and has created two additional jobs. To further support the new Chery operation, Pentagon has redeployed 18 existing staff members from its multi‑franchise site in Loughborough, ensuring that experienced personnel are on hand to service the brand.

Aftersales network bolstered by a Regional Parts Hub

Beyond retail, the partnership now includes a Regional Parts Hub agreement with Chery. This initiative is aimed at improving the availability and distribution of genuine Chery parts across the manufacturer’s UK network, helping dealers maintain stock levels and reduce waiting times for customers.

What the expansion means for UK car buyers

Tom Carney, Managing Director of Pentagon Motor Group, highlighted the significance of the development: “We are delighted to be partnering with Chery, one of the fastest‑growing automotive brands in the UK. The brand has an exciting product range and a clear ambition for the UK market, and we look forward to selling and servicing Chery products for many years to come.” He added that the new showrooms and the Trade Parts Core Hub “are important steps in the growth of our relationship with Chery and a clear commitment to providing our customers with greater choice and an excellent retail experience.”

Broader brand portfolio and future outlook

Pentagon Motor Group’s alliance with Chery sits alongside its representation of other Chinese manufacturers such as Omoda, Jaecoo and BYD. The group also works with established European and Japanese OEMs, including Cupra, Dacia, Ford, Mazda and Kia, giving it a diverse portfolio that can appeal to a wide spectrum of buyers.

For dealers and industry observers, the expansion underscores a growing confidence in Chery’s UK strategy and the dealer’s ability to support new entrants with robust aftersales infrastructure. The new showrooms not only increase the physical presence of Chery but also signal a long‑term commitment to the UK market.

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