Motor Ombudsman 2026 Star Awards honour service

The Motor Ombudsman announced the winners of its 2026 Star Awards on Friday, celebrating dealers that delivered exceptional customer service. The ceremony underlines the importance of service standards for UK motor retailers and offers a benchmark for dealers aiming to improve their customer experience.

Key takeaways

• The Motor Ombudsman hosted the 2026 Star Awards ceremony on Friday.
• Winners were recognised for delivering exceptional customer service.
• The awards highlight the sector’s focus on service quality.
• Recognition serves as a benchmark for dealers across the UK.

The Star Awards ceremony

The ceremony took place on Friday and was organised by the Motor Ombudsman. It brought together industry participants to publicly acknowledge the achievements of the winning dealers.

The event’s purpose was to celebrate remarkable work in customer service and to showcase best‑practice examples for the wider motor trade.

Recognition of exceptional service

The Star Awards specifically honour dealers that have consistently delivered high‑quality service to their customers. Winners have demonstrated a clear commitment to meeting and exceeding customer expectations.

By highlighting these successes, the awards provide a visible standard that other dealers can strive to match, encouraging continual improvement across the market.

Dealer sector response

Dealers view the Star Awards as a valuable accolade that can enhance reputation and build customer confidence. Recognition from a respected body such as the Motor Ombudsman adds credibility to a dealer’s service claims.

The awards may also motivate dealers to invest further in staff training, processes and tools that improve the overall customer journey, helping the sector maintain high standards.

Frequently asked questions

What are the Motor Ombudsman Star Awards?

The Star Awards are an annual programme run by the Motor Ombudsman to recognise motor retailers that have delivered outstanding customer service. Winners are selected based on their ability to meet high service standards and provide a positive experience for car buyers.

How can dealers benefit from the recognition?

Winning a Star Award can boost a dealer’s market reputation, reassure prospective customers, and provide a competitive edge. The accolade serves as an independent endorsement of service quality, which can be leveraged in marketing and sales efforts.

When are the winners announced each year?

The Motor Ombudsman typically announces the Star Awards winners in a dedicated ceremony during the calendar year. In 2026 the winners were revealed on a Friday, continuing the tradition of an annual event that highlights service excellence.