MG to showcase seven-seat S9 PHEV at AM Live

MG will exhibit its new seven‑seat S9 plug‑in hybrid electric vehicle at Automotive Management Live in October 2026. The model joins MG’s expanding line‑up aimed at families seeking lower running costs and electric range. Dealers will be able to see specifications, pricing guidance and potential market impact first‑hand.

Key takeaways

• MG is presenting the seven‑seat S9 PHEV at Automotive Management Live.
• The S9 targets family buyers with electric‑assisted driving and larger capacity.
• Attendance gives dealers early access to model details and pricing strategy.

S9 PHEV specifications

The S9 combines a 1.5‑litre turbocharged petrol engine with a 30 kWh battery. It delivers a combined output of 220 bhp and an electric‑only range of up to 50 miles under the WLTP cycle.

Charging from a standard home socket takes about eight hours, while a rapid 50 kW charger reaches 80 percent in roughly 45 minutes. Interior space accommodates seven passengers across three rows, with flexible seating configurations.

Market positioning and competitor landscape

MG positions the S9 as an affordable family plug‑in hybrid, priced below premium rivals such as the Volvo XC90 Recharge. The vehicle aims to capture demand from buyers seeking lower emissions without sacrificing space.

Competitors include the Kia Sorento PHEV and the Mitsubishi Outlander PHEV, which offer similar seating but at higher price points. MG’s brand heritage and UK manufacturing may provide a pricing advantage.

Dealer opportunities at Automotive Management Live

The event offers a hands‑on briefing, allowing dealers to examine the S9’s technology, interior quality and after‑sales support. MG will provide pricing guidance and promotional material for the launch period.

Dealers can network with MG’s product team, arrange test drives and discuss allocation plans for the UK market. Early familiarity may help secure inventory and meet customer demand swiftly.

What this means for dealers

Seeing the S9 in person equips dealers with concrete data to advise customers interested in family plug‑in hybrids. Early exposure to pricing and specifications enables accurate quoting and inventory planning.

Dealers who align with MG’s sustainability narrative can leverage the S9 to attract eco‑conscious buyers, potentially boosting showroom traffic and profit margins.

Frequently asked questions

When and where can dealers see the MG S9 PHEV?

The S9 will be on display at Automotive Management Live, held at ExCeL London during the October 2026 event. MG has scheduled dedicated briefing sessions throughout the three‑day exhibition for invited dealers.

What are the key features of the seven‑seat S9 that appeal to dealers?

The S9 offers a 50‑mile electric‑only range, seven‑seat flexibility, and a competitive launch price. Its rapid charging capability and UK‑built pedigree support marketing messages around affordability, sustainability and domestic production.