Lookers opens flagship Omoda and Jaecoo showroom in Battersea

Lookers has launched a 24,000 sq ft flagship dealership for the Chery‑owned Omoda and Jaecoo brands on Lombard Road in Battersea. The new site gives London dealers a prime retail hub for these rapidly expanding Chinese marques, serving customers across Chelsea, Fulham, Wandsworth and Clapham.

Key takeaways

• Lookers' Battersea site covers 24,000 sq ft.
• The showroom serves Chelsea, Fulham, Wandsworth and Clapham.
• Full Omoda 5, 7, 9 and Jaecoo 5, 7, 8 are on display.
• Lookers is recruiting staff while fit‑out continues.
• The partnership expands Omoda and Jaecoo’s London retail presence.

Location and catchment area

The former Land Rover premises on Lombard Road provides 24,000 sq ft of showroom and workshop space. Its central south‑west London position gives easy access to affluent residential districts and an established automotive heritage.

Dealers can tap the catchment covering Chelsea, Fulham, Wandsworth and Clapham, areas known for high vehicle demand, strong buying power and a demographic with high disposable income.

Range of models and customer facilities

Lookers will exhibit the complete Omoda and Jaecoo line‑up, including the Omoda 5, Omoda 7, Omoda 9 and the Jaecoo 5, Jaecoo 7 and Jaecoo 8. These vehicles blend contemporary design with competitive pricing, targeting buyers seeking value.

Visitors can view the cars, book test drives and discuss finance options on‑site. Finance options include flexible payment plans and leasing, catering to both private and fleet customers, while the facility is designed to deliver a seamless buying experience.

Partnership comments

Dave Graham, operations director at Lookers, said the investment marks a new chapter for the Battersea site and introduces two of the fastest‑growing brands to London customers. He added that the development aligns with Lookers’ broader strategic growth ambitions across the capital.

Victor Zhang, UK country director for Omoda and Jaecoo, described the partnership with Lookers as a milestone that will bring the marques’ exciting product range to a key London market and accelerate the dealer network rollout nationwide.

What this means for dealers

The flagship showroom provides dealers with a high‑visibility platform to sell Omoda and Jaecoo vehicles, meeting growing consumer interest in Chinese‑made cars that recorded almost 62,000 UK registrations in the first seven months of 2026. These registration figures reflect strong market acceptance and indicate continued momentum for the brands throughout the UK.

With recruitment underway, dealers can benefit from new sales and service staff trained for these brands, while the central London location supports higher footfall and potential trade‑in volume. Dealers can also leverage Lookers’ existing service infrastructure to offer warranty and maintenance packages, enhancing after‑sales revenue.

Frequently asked questions

What models are available at the new Lookers Omoda and Jaecoo dealership?

The Battersea showroom displays the full Omoda range – the Omoda 5, Omoda 7 and Omoda 9 – alongside the Jaecoo family, which includes the Jaecoo 5, Jaecoo 7 and Jaecoo 8. All models can be viewed, test‑driven and discussed for finance within the same premises.

How does the new flagship site benefit London‑area dealers?

The 24,000 sq ft flagship gives dealers a central London presence in a high‑traffic catchment covering Chelsea, Fulham, Wandsworth and Clapham. It expands retail capacity for fast‑growing Chinese marques, offers on‑site finance and service facilities, and creates recruitment opportunities for staff specialised in Omoda and Jaecoo vehicles.