How dealers can support Ben at Christmas

Dealers can help Ben during the Christmas period in December 2026 by running a workplace Christmas Jumper Day and by offering motoring‑themed greeting cards for sale. These actions raise brand visibility and give a festive sales boost that benefits both staff and customers.

Key takeaways

• Dealers can support Ben with a Christmas Jumper Day.
• Motoring‑themed cards are available for purchase.
• Both initiatives enhance brand exposure during the festive season.
• Activities can increase dealer‑customer engagement.

Workplace Christmas Jumper Day

Staff are encouraged to wear branded Christmas jumpers on a chosen day. The event creates a fun, unified atmosphere and showcases the dealership’s involvement in community causes.

According to AM Online, a visible, festive team can attract footfall and reinforce the dealer’s local presence without additional advertising spend.

Motoring‑themed greeting cards

Dealers can stock greeting cards that feature automotive designs and messages. Cards can be sold at the reception or included with vehicle deliveries.

These cards provide a modest revenue stream and give customers a convenient way to share the dealer’s brand with friends and family.

Promotional timing and customer appeal

The Christmas period naturally raises consumer spending. Aligning dealer promotions with this timeframe captures heightened buying intent.

Combining the jumper event with card sales offers multiple touchpoints, encouraging repeat visits and word‑of‑mouth referrals.

What this means for dealers

Implementing the jumper day and card sales requires minimal planning but can yield noticeable goodwill and incremental sales. Dealers should promote the activities on social media and in‑shop signage to maximise reach.

By participating, dealers demonstrate community support and create a memorable festive experience that differentiates them from competitors.

Frequently asked questions

How can a dealer set up a Christmas Jumper Day?

Choose a date in December, design a simple branded jumper, and invite all staff to wear it. Promote the event on the dealership’s website, social channels and in the showroom, and consider offering a small prize for the best‑dressed employee.

Where can dealers obtain the motoring‑themed cards?

The cards are supplied through the Ben promotional programme mentioned in the AM Online piece. Dealers should contact their Ben account manager or visit the dedicated supplier portal to order stock in advance of the holiday rush.