Duncan McPhee raises nearly £4,000 in Tour de 4 challenge

Hendy’s chief operating officer, Duncan McPhee, raised almost £4,000 for cancer charities after finishing the Tour de 4 cycling challenge on 6 September 2026, surpassing his original £2,000 goal and highlighting community spirit in the motor trade.

Key takeaways

• McPhee raised £3,757 for cancer charities.
• The Tour de 4 challenge offers four distance options.
• Fundraiser was created by Sir Chris Hoy.
• McPhee’s target of £2,000 was exceeded.
• Prostate cancer was a personal motivation.

Fundraising effort and results

The Tour de 4 event, launched by Sir Chris Hoy, supports cancer patients after Hoy announced his own terminal prostate cancer diagnosis in 2023. Participants could choose from a 56‑mile road ride, a 37‑mile ride, a 1km family ride or a static‑bike challenge inside Glasgow’s Velodrome.

McPhee, who is serving his 12‑month notice as COO of the South‑Coast dealer group, completed the challenge with his wife and friends. His GoFundMe page recorded £3,757, well above the £2,000 target set at the start of the campaign.

Personal motivation and messages

McPhee launched the fundraiser two weeks earlier after revealing that his father is undergoing treatment for prostate cancer. On LinkedIn, he thanked colleagues across the motor trade for their donations and expressed mixed emotions about the experience.

His post quoted Sir Chris Hoy’s mantra “Be where your feet are”, urging supporters to live in the moment and keep hope alive for those battling cancer.

Event details and participation options

The 2026 edition of the Tour de 4 took place on 6 September. Participants could select from four challenges: a 56‑mile road route, a 37‑mile road route, a short 1km family ride, or a static‑bike session inside the Sir Chris Hoy Velodrome in Glasgow.

McPhee chose the longer road ride, completing it alongside his wife and friends, demonstrating the collaborative spirit encouraged by the event and raising awareness for the Prostate Project charity.

What this means for dealers

Charitable activities like McPhee’s can boost a dealership’s reputation within local communities and among industry peers. Demonstrating personal commitment to health causes resonates with customers who value corporate social responsibility.

Engaging staff in fundraising events also improves morale and teamwork, factors that can translate into higher customer satisfaction and stronger brand loyalty across the motor trade.

Frequently asked questions

How much did Duncan McPhee raise and what was his original target?

McPhee’s GoFundMe page recorded £3,757 in donations, surpassing his original fundraising target of £2,000 for the Prostate Project cancer charity.

What are the four challenge options in the Tour de 4 event?

Participants could select a 56‑mile road ride, a 37‑mile road ride, a 1km family ride, or a static‑bike challenge inside the Sir Chris Hoy Velodrome in Glasgow.