Dick Lovett has commissioned five exclusive Ferraris, called the Sessanta collection, to celebrate 60 years.

Luxury dealer group Dick Lovett has commissioned five one‑off Ferraris to mark its 60th anniversary, a project developed with Ferrari’s Atelier in Italy. The ‘Sessanta’ collection showcases bespoke design and may influence premium dealer offerings.

Five custom Ferraris commissioned by Dick Lovett to mark 60 years

Key takeaways

Five unique Ferraris were created for the 60‑year celebration.
The collection is named Sessanta, Italian for sixty.
Each car is based on the 1966 Ferrari 330 GTC Speciale.
Designs will not be repeated, making them truly exclusive.

The Sessanta Collection

The collection comprises a Ferrari Amalfi, 12Cilindri Coupé, 12Cilindri Spider, Purosangue and 296 Speciale. Each model receives unique specifications and will not be reproduced.

All cars share deep Blu Scuro paint, Cuoio Toscano leather, Argento accents and aluminium finishes, plus bespoke interiors, commemorative plaques, custom door sills and the founder’s signature.

Inspiration from the 1966 Ferrari 330 GTC Speciale

The design draws on chassis 8727, a 1966 Ferrari 330 GTC Speciale built by Pininfarina. Only six of those grand tourers were ever produced, and one was retained by Sergio Pininfarina as a study model.

That rarity informs the colour, trim and silhouette of each new model, linking a historic design study with contemporary Ferrari engineering.

Collaboration with Ferrari Atelier

CEO Rebecca Lovett, granddaughter of founder Richard Lovett, and Ferrari Swindon GM Matthew Beard visited the Atelier in Italy to define each car’s bespoke elements. Their brief was to reinterpret the spirit of the 1960s Ferrari for today.

Ferrari’s specialists translated the brief into individual designs, ensuring no two cars share the same layout. The result is a limited series that blends heritage cues with modern performance.

Dick Lovett’s long‑standing Ferrari relationship

Dick Lovett began in 1966 at Fairwater House, Swindon, and became an official Ferrari Dino dealer in 1970. The partnership has grown alongside the company’s expansion into other premium brands.

Ferrari remains a cornerstone of the group’s portfolio, giving dealers access to exclusive models and high‑margin sales opportunities.

What this means for dealers

The Sessanta launch demonstrates how bespoke collaborations can differentiate a franchise and attract affluent clientele. Dealers can leverage such exclusive launches to reinforce brand prestige and command premium pricing.

It also highlights the value of close relationships with manufacturers, enabling access to limited‑run vehicles that can boost showroom appeal and generate media coverage across the trade.

Frequently asked questions

What models are included in the Sessanta collection?

The collection features a Ferrari Amalfi, 12Cilindri Coupé, 12Cilindri Spider, Purosangue and 296 Speciale, each with unique specifications and exclusive design details.

How does the collection reference the 1966 Ferrari 330 GTC Speciale?

All five cars adopt the same Blu Scuro paint, interior leather and styling cues taken from chassis 8727, a rare 1966 330 GTC Speciale built by Pininfarina, linking historic design with modern engineering.

Why might this project be relevant to other car dealers?

It shows the commercial benefit of creating limited‑edition, manufacturer‑backed models that enhance brand image, attract high‑value customers and generate extensive media interest within the dealer community.