Dealer Trust survey closes 8 September 2026 – win an iPhone 17

Car dealers have until midnight on 8 September 2026 to complete a two‑minute Dealer Trust survey, co‑run with Cazoo, and enter a random draw for an iPhone 17 valued at nearly £800. The feedback will give a snapshot of consumer confidence that matters to the trade.

Key takeaways

• Survey closes at midnight 8 September 2026.
• Two‑minute questionnaire open to all UK dealers.
• One respondent will win an iPhone 17 worth about £800.
• Cazoo’s campaign highlights distrust among 25‑34‑year‑old buyers.

Dealer Trust Survey – participation details

The questionnaire is hosted on SurveyMonkey and takes roughly two minutes to complete. It is available to any motor‑trade professional across the UK and asks for candid views on how consumers perceive dealer honesty and service.

Responses are anonymous apart from an optional email address collected solely for the prize draw. No personal data is shared with third parties, preserving dealer confidentiality while gathering useful industry insight.

Prize incentive and data handling

All participants who provide an email address at the end of the survey are entered into a random draw for an iPhone 17, priced at close to £800. The winner will be contacted directly; the email will not be used for marketing.

Dealer entrants do not need to purchase anything to qualify. The prize is awarded after the survey closes and the draw is conducted by Car Dealer Magazine.

Cazoo’s ‘Honestly, Finally’ campaign and consumer sentiment

Cazoo has launched the “Honestly, Finally” brand platform to address anxiety among used‑car shoppers, especially those aged 25 to 34 who were identified as the most sceptical in a separate survey of 2,000 consumers.

The campaign promises greater transparency on listings and clearer standards for dealers. By linking the trust survey with this initiative, both parties hope to identify pain points and improve the overall buying experience.

Publication of results

Car Dealer Magazine will analyse the responses and publish a summary of dealer views on consumer trust shortly after the survey closes on 8 September 2026. The findings will be shared with the trade via the magazine’s news channels and WhatsApp groups.

What this means for dealers

Providing direct feedback gives dealers a voice in shaping industry narratives around trust. Insights from the survey can help individual outlets adjust communication strategies, training, and customer‑service practices to better meet buyer expectations.

The Cazoo partnership also signals a wider move towards transparency, encouraging dealers to showcase honest listings and clear processes, which may boost confidence among younger, traditionally sceptical shoppers.

Frequently asked questions

How can dealers take the Dealer Trust Survey?

Dealers can access the two‑minute questionnaire on SurveyMonkey, answer the trust questions, and optionally enter an email address at the end to join the iPhone 17 prize draw. No purchase or registration beyond the survey is required.

When will the survey results be released?

Results will be compiled after the midnight deadline on 8 September 2026 and published by Car Dealer Magazine in its next news release, offering a concise snapshot of dealer sentiment on consumer trust.

Is the email address collected used for marketing?

No. The email is collected only to notify the prize winner. Car Dealer Magazine states it will not be shared with any other party or used for promotional purposes.