Clive Sutton has launched a 17,000 sq ft flagship dealership at Staples Corner, offering luxury and performance cars together with a specialist workshop.

Clive Sutton has opened a 17,000 sq ft flagship dealership in London’s Staples Corner. The site combines luxury and performance vehicle sales with a specialist workshop, genuine parts support and after‑sales care, giving dealers a new benchmark for premium facilities.

exterior view of the new 17,000 sq ft Staples Corner flagship dealership

Key takeaways

Dealership size is 17,000 sq ft.
Located at Staples Corner, London.
Offers luxury and performance vehicle sales.
Includes specialist workshop and genuine parts.
Provides comprehensive after‑sales care.

Dealership overview

The new premises bring together retail and service functions under one roof. By merging sales of high‑end models with on‑site technical capability, the outlet aims to streamline the customer journey from purchase to maintenance.

The flagship status signals Clive Sutton’s commitment to the premium market segment, positioning the brand alongside other leading luxury dealers in the capital.

Workshop and parts support

The specialist workshop is designed to handle the specific needs of performance and luxury vehicles. Technicians are equipped to perform routine servicing as well as more complex repairs.

Genuine parts are stocked on site, reducing turnaround time for customers and ensuring that vehicles retain factory specifications.

Aftersales care provision

Aftersales care includes comprehensive maintenance packages, warranty work and customer‑focused service appointments. The integrated approach aims to increase vehicle retention and encourage repeat business.

By handling after‑sales in‑house, the dealership can monitor service quality and protect the brand’s reputation for excellence.

Location and market relevance

Staples Corner offers high visibility and easy access for London customers seeking premium models. The central location aligns with buyer expectations for convenience and prestige.

The addition of a sizeable flagship outlet may influence other premium dealers to reconsider their own facility footprints and service offerings.

What this means for dealers

Dealers can view the new flagship as a case study in combining sales, workshop and parts under one umbrella. Replicating such an integrated model could improve customer satisfaction and profitability.

Enhanced after‑sales capabilities may also help dealers differentiate their offerings in a competitive market, particularly for luxury and performance segments.

Frequently asked questions

What types of vehicles will the Staples Corner dealership sell?

The site will focus on luxury and performance vehicles, catering to buyers seeking premium brand options and high‑specification models.

How does the on‑site workshop benefit customers?

The workshop provides specialised servicing and repairs with genuine parts, reducing wait times and ensuring vehicles are maintained to factory standards.