Citroën 2CV to return as sub‑£13,000 EV
Citroën will relaunch the 2CV as an electric car priced under £13,000, targeting budget‑focused buyers ahead of a 2028 launch.
The French automaker Citroën is set to relaunch its iconic 2CV as an electric vehicle priced below £13,000. The model, revealed as the Citroën 2CV Concept, is slated for a 2028 launch and targets budget‑conscious drivers looking for an affordable everyday EV, a segment of interest to UK dealers.
Key takeaways
- Citroën plans a 2CV EV priced under £13,000.
- The concept will enter production for a 2028 market launch.
- Pricing aims at the low‑cost everyday EV segment.
- Renault’s historic‑model EVs show a market trend that Citroën is following.
Concept preview
The 2CV Concept showcases a modern electric drivetrain housed in the original’s minimalist silhouette. Design cues retain the classic round headlights and corrugated bodywork, signalling continuity with the 1950s model.
While technical details remain sparse, the concept suggests a modest battery sized for city ranges, aligning with the vehicle’s intended role as a utilitarian commuter.
Pricing and launch timeline
Citroën has indicated the production version will be sold for less than £13,000, making it one of the cheapest new EVs expected in the UK market.
The company targets a 2028 entry into showrooms, giving dealers several years to prepare inventory and marketing strategies for the budget EV segment.
Industry context
Renault recently revived its classic R4 and introduced the Renault 5 E‑Tech, both priced competitively and positioned as entry‑level electric cars. These launches demonstrate how legacy brands can leverage nostalgia to boost EV adoption.
Analysts note that such retro‑styled EVs may attract buyers who value heritage as well as low running costs, creating a niche that could expand beyond the UK.
What this means for dealers
The sub‑£13,000 price point could increase footfall from cost‑sensitive customers and broaden the dealer’s EV offering without heavy capital outlay.
Dealers should consider stocking the 2CV alongside other affordable EVs, preparing promotional material that highlights its heritage appeal and low total‑ownership cost.
Frequently asked questions
When will the Citroën 2CV EV be available for purchase in the UK?
Citroën intends to launch the production‑grade 2CV EV in 2028. The concept shown now is a preview, and the company expects to begin taking orders a year or two before full market release, giving dealers time to plan stock levels.
How does the pricing of the new 2CV compare with other entry‑level EVs?
At a price below £13,000, the 2CV would sit beneath most current entry‑level electric models such as the Renault 5 E‑Tech and Volkswagen e‑up!, which typically start above £15,000. Its lower price could make it the most affordable new EV on UK showrooms.
What market segment is the 2CV EV intended to attract?
The vehicle targets budget‑conscious everyday drivers, first‑time EV buyers and enthusiasts drawn to the model’s historic appeal. Its modest price and city‑range focus aim to capture customers seeking a low‑cost, practical electric car.
This article summarises reporting first published by CarsUK.