Chery to launch four new models and its first UK EV
Chery will launch four new or updated models in the UK within twelve months, including its first EV, building on 29,000 registrations and a 2.5% market share.
Chinese automaker Chery will introduce four new and updated models in the UK over the next twelve months, including its first fully electric vehicle and refreshed Super Hybrid plug‑in hybrids, as it seeks to build on a rapid start since launching in August 2025.
Key takeaways
- Four new or updated models, including first EV, will debut in the UK within 12 months.
- Hybrid models now account for 75% of Chery’s UK registrations.
- Chery has sold over 29,000 cars in the UK, achieving more than 2.5% market share.
- Larger batteries will extend electric‑only range of Super Hybrid models.
- New R&D Centre at UTAC Millbrook will focus on UK‑specific development.
Four new model launches
Chery plans to roll out four additional models during the coming year. The lineup will feature the brand’s inaugural fully electric car and updated versions of existing Tiggo models with enhanced specifications.
By expanding its range, Chery aims to penetrate new vehicle segments and sustain the momentum generated since its UK market entry in August 2025.
Super Hybrid technology and sales performance
Chery’s Super Hybrid plug‑in system currently powers the Tiggo 4, 7, 8 and 9 series. Larger battery packs will be introduced, delivering longer electric‑only distances and lower fuel consumption and emissions.
Hybrid‑equipped vehicles already represent 75% of Chery’s UK registrations, underlining the importance of electrified powertrains to the brand’s growth strategy.
UK engineering investment
The company is establishing a new R&D Centre of Excellence at the UTAC Millbrook proving ground in Bedfordshire. Engineers will develop products specifically for UK customers.
The facility is expected to accelerate the rollout of improvements, new features and functions, helping Chery respond quickly to market demands.
What this means for dealers
Dealers will gain access to a broader, more electrified portfolio, allowing them to meet growing customer interest in EVs and efficient hybrids. The UK‑focused R&D centre should translate into faster model updates and locally relevant specifications, supporting higher turnover and profitability.
With hybrid models dominant and a forthcoming EV, Chery’s strategy offers dealers a competitive edge in both traditional and emerging market segments.
Frequently asked questions
When will Chery’s first UK‑market electric vehicle be available?
The first fully electric Chery model is scheduled to launch as part of the four‑model programme, due within the next twelve months.
Why does Chery emphasise its Super Hybrid range?
Super Hybrid models already make up 75% of Chery’s UK registrations, and larger batteries will improve electric‑only range, reinforcing the brand’s low‑emission offering.
What benefit does the new R&D centre bring to dealers?
The Bedfordshire centre will develop UK‑specific features and speed up product improvements, helping dealers keep pace with customer expectations and regulatory changes.