Chery will roll out a new UK brand, iCAUR, in early 2027 starting with the V27 electrified SUV.

Chinese manufacturer Chery will introduce a second UK marque, iCAUR, in early 2027, starting with the V27 - a five‑seat electrified SUV that blends off‑road ability with everyday practicality, a move that expands Chery’s growing UK portfolio for dealers in the British market.

Key takeaways

iCAUR will debut in the UK in early 2027 with the V27 electric SUV.
The V27 features a boxy design, high beltline and spacious cabin.
Interior design won Best Interior Design award at the 2026 Torino Automotive Design Awards.
Chery will refine the V27 at its new UK R&D centre at UTAC Millbrook.
iCAUR will operate as a standalone brand with its own management and future dealer network.

New brand iCAUR and market positioning

iCAUR will be the third distinct Chery‑related marque in Britain after Omoda’s 2024 launch and the subsequent Jaecoo entry. The brand will have a dedicated management team and a separate route to market, though exact dealer arrangements have not yet been disclosed. This structure is intended to give the brand a clear identity apart from the parent company.

The timing aligns with Chery’s 30th anniversary, signalling a long‑term commitment to the UK market. By adding iCAUR, Chery aims to capture customers seeking a premium‑feel electric SUV while leveraging its existing engineering resources.

V27 electrified SUV specifications

The V27 is a five‑seat SUV with pronounced wheel arches, a high beltline and squared‑off bodywork. Inside, the cabin combines digital displays with physical buttons and prioritises space and practicality. The interior was recognised with the Best Interior Design award in the Premium Car Category at the 2026 Torino Automotive Design Awards.

Power will come from an electrified powertrain developed by Chery International, though full UK specifications, pricing and performance figures have not been released. The model will be positioned as a practical, off‑road‑capable electric option for families and fleet customers.

UK development and testing

Chery has confirmed that the V27 will undergo further development at its new research and development facility at UTAC Millbrook. Engineers will use the site to adapt the vehicle for British roads, climate and driver expectations before the public launch.

This UK‑based engineering effort is expected to streamline certification and support future updates, reinforcing Chery’s local presence and providing dealers with a more market‑tuned product.

Future model plans

In addition to the V27, iCAUR is preparing to reveal a second model, the V25, at its International User Summit next week. Details remain limited, but the announcement indicates a broader product range aimed at strengthening the brand’s appeal.

Further specifications for both models are expected in the coming months, offering dealers more options to match diverse customer needs.

What this means for dealers

Dealers can anticipate a new product line that complements existing Chinese offerings while targeting the growing electric SUV segment. The separate brand structure may involve distinct sales targets, marketing support and training programmes, requiring dealers to adapt to iCAUR’s brand guidelines.

Local development at UTAC Millbrook should reduce lead times for UK‑specific adaptations, potentially improving after‑sales support and parts availability for dealers.

Frequently asked questions

When will the iCAUR V27 be available in the UK?

The V27 is slated for launch in early 2027 as the flagship model of the new iCAUR brand, according to Chery’s announcement.

What is known about the V27’s powertrain?

Chery says the V27 will use an electrified powertrain developed in‑house, but detailed output, range and pricing figures have not yet been disclosed for the UK market.