Chery launches used scheme as UK network reaches 100

Chery has launched an approved used car programme across its UK dealer network, which now comprises 100 dealerships. The scheme provides a vetted second‑hand vehicle offering, helping dealers meet growing consumer demand for reliable used cars and may boost profitability for participating retailers.

Key takeaways

• Chery’s approved used car programme is now available at all 100 UK dealers.
• The scheme supplies vetted second‑hand vehicles to support dealer inventories.
• It aims to enhance customer confidence and dealer profitability.

Approved used programme overview

The new programme is branded as an approved used scheme, meaning Chery will certify the quality and history of vehicles sold through participating dealers. Certification is applied uniformly across the network to maintain consistent standards.

Dealers can now list these certified used cars alongside new models, giving customers a single point of contact for both new and pre‑owned vehicles. The approach simplifies the buying process and aligns with broader industry moves toward integrated retailing.

Network expansion to 100 dealers

Chery’s UK network has reached the milestone of 100 dealerships, a significant step in its domestic growth strategy. The expanded footprint provides broader geographic coverage and more retail locations for the approved used scheme.

Each of the 100 outlets will be equipped to deliver the certified used‑car service, ensuring customers across England, Scotland, Wales and Northern Ireland can access the programme. Uniform implementation supports brand cohesion.

Benefits for dealers

By offering certified used cars, dealers can attract buyers who might otherwise turn to independent used‑car traders. The quality guarantee reduces post‑sale issues and can improve customer satisfaction scores.

The programme also provides a clear marketing narrative, allowing dealers to promote a trusted used‑car range under the Chery brand. This can differentiate the showroom in competitive markets.

What this means for dealers

Dealers joining the approved used scheme gain access to Chery‑certified pre‑owned inventory, helping fill gaps between new‑car sales cycles. The added product line can generate additional revenue without substantial new staffing.

The uniform certification process also simplifies compliance and warranty handling, reducing administrative overhead for each outlet. Consistency across the 100‑dealer network may strengthen brand perception among used‑car shoppers.

Frequently asked questions

How does the approved used scheme differ from standard used‑car sales?

The scheme requires each vehicle to undergo Chery’s certification, covering a full service history, mechanical inspection and a warranty package. Only cars that meet the set criteria are listed, giving customers a level of assurance not typically provided by independent used‑car traders.

What support will dealers receive when implementing the scheme?

Chery will supply marketing materials, training on the certification process and ongoing technical assistance. Dealers also gain access to a centralised online portal for managing inventory and warranty claims, ensuring consistency across the network.