AM's new Championing Women In Dealerships event is a week away with limited free places.

The first event of AM's Championing Women In Dealerships initiative is set for the coming week. Only a few free places remain, making prompt registration essential for dealers wanting to support gender diversity and gain practical ideas.

Key takeaways

Event launches in a week.
Free places are limited.
Focus on women in dealership roles.
Open to all UK dealers.

Event overview

The launch gathering will combine a lunch with structured conversation. Attendees can expect inspirational speakers and practical discussion points aimed at improving inclusion within sales, service and management teams.

Because the event is free, organisers are monitoring capacity closely. Those interested should secure a spot quickly to avoid missing the chance to network with peers.

Purpose of the initiative

AM created the Championing Women In Dealerships programme to address the under‑representation of women across the automotive sector. By sharing ideas and best practice, the series aims to help dealers attract, retain and develop female talent.

The initiative aligns with broader industry moves towards diversity, recognising that inclusive workplaces can improve customer experience and profitability.

Registration details

Registration is handled through AM's online portal. No payment is required, but participants must confirm attendance to guarantee one of the remaining free slots.

Further events in the series will follow, each focusing on different stages of the dealer journey, from recruitment to leadership development.

What this means for dealers

Dealers who attend can expect actionable recommendations for building a more balanced workforce. Insights shared at the event may translate into improved staff morale, higher retention rates and a stronger brand reputation.

Early involvement also signals a commitment to progressive values, which can attract customers who prioritise socially responsible businesses.

Frequently asked questions

How can dealers register for the free event?

Dealers should visit AM's website and complete the short registration form. Confirmation is emailed immediately, and a placeholder is held until the attendee confirms attendance.

What topics will be covered during the lunch discussion?

The agenda includes case studies on recruiting female sales staff, strategies for creating inclusive showroom environments, and ways to support career progression for women in service and management roles.