BMW adds iX3 M60 xDrive to M Performance EV range

BMW has introduced the iX3 M60 xDrive, expanding its M Performance electric SUV range. The new model adds a high‑performance badge to the brand's Neue Klasse electric lineup, offering dealers a fresh product to market to performance‑focused buyers.

Key takeaways

• BMW adds the iX3 M60 xDrive to its M Performance EV range.
• The model combines electric power with the M badge for sportier appeal.
• Dealers can expect a new premium SUV to attract performance‑oriented customers.

BMW expands its M Performance EV lineup

The iX3 M60 xDrive is the latest iteration of BMW's electric SUVs to carry the M Performance badge. It sits within the Neue Klasse family, signalling the brand’s intention to blend electrification with its traditional performance image.

The addition shows BMW’s commitment to growing its electric portfolio while preserving the sporty characteristics that have defined the M badge for decades. This move aligns with the broader industry shift towards electrified performance models.

iX3 M60 xDrive performance and features

The iX3 M60 xDrive is powered by an upgraded electric drivetrain that delivers higher output than the standard iX3. It features xDrive all‑wheel drive technology, sport‑tuned suspension and distinctive M styling cues.

Exterior changes include more aggressive bumpers, larger air intakes and M‑specific alloy wheels. Inside, the cabin receives sporty trim, unique M badging and upgraded infotainment settings aimed at enhancing driver engagement.

Dealer considerations for stock and pricing

Dealers will need to assess the pricing structure of the iX3 M60 xDrive against existing electric SUVs and traditional M Performance models. The premium positioning may allow higher margins, but inventory decisions should consider local demand for electric performance vehicles.

Marketing the vehicle’s dual appeal - electric efficiency and M performance - will be crucial. Dealers should prepare promotional material that highlights both the environmental benefits and the sportier driving dynamics.

What this means for dealers

The introduction of the iX3 M60 xDrive gives dealers a new high‑margin product in the growing electric SUV sector. Its M Performance badge can attract customers who might otherwise look to conventional combustion‑engine sports SUVs.

Dealers should evaluate financing options and incentive packages that align with electric vehicle schemes, ensuring the iX3 M60 xDrive remains financially attractive. Training staff on the model’s unique selling points will help maximise showroom conversion rates.

Frequently asked questions

How does the iX3 M60 xDrive differ from the standard iX3?

The iX3 M60 xDrive adds a more powerful electric drivetrain, xDrive all‑wheel drive, sport‑tuned suspension and distinctive M styling both inside and out, providing higher performance and a more dynamic driving experience.

What price range can dealers expect for the iX3 M60 xDrive?

While exact pricing is set by BMW, the iX3 M60 xDrive is positioned as a premium electric SUV, typically priced above the standard iX3 but below the larger M Performance models, reflecting its enhanced performance and additional features.

Will there be special financing or incentive schemes for this model?

Dealers should consult BMW’s UK finance team for any specific incentive programmes. Existing electric vehicle grants and low‑interest financing options may be applied, depending on local eligibility and dealer participation.