Andy West joins RAMP board to drive carmaker partnerships

Andy West, a former senior executive at McLaren, Jaguar Land Rover, Aston Martin and Vauxhall, has been appointed as a board advisor to the service and maintenance plan provider RAMP. His industry experience is expected to help RAMP attract greater interest from vehicle manufacturers, a development that could influence dealer service offerings and profitability.

Key takeaways

• Andy West joins RAMP as a board advisor.
• West brings experience from multiple premium car brands.
• RAMP aims to increase carmaker interest in its plans.

Andy West joins RAMP as board advisor

West’s career includes senior roles at McLaren, Jaguar Land Rover, Aston Martin and Vauxhall, giving him insight into both luxury and mass‑market vehicle programmes. His appointment was announced by RAMP to signal a strategic push towards deeper manufacturer collaboration.

The advisory role will see West contribute to RAMP’s governance, product development and partnership strategy, leveraging his network across the UK automotive sector.

RAMP’s service and maintenance plans

RAMP provides covered maintenance and servicing contracts that can be sold alongside new or used vehicle transactions. These plans aim to give customers predictable servicing costs and can be a source of recurring revenue for dealers.

By offering an integrated plan, RAMP helps dealers differentiate their after‑sales proposition, potentially improving customer retention and profit margins.

Strategic intent to attract carmaker partnerships

The appointment of a veteran with cross‑brand experience suggests RAMP is positioning itself as a partner of choice for manufacturers seeking to offer branded service contracts. Manufacturers may view RAMP’s platform as a way to extend their ownership experience beyond the warranty period.

Increased carmaker interest could lead to co‑branded plans, giving dealers access to more attractive product bundles and marketing support from the OEMs.

What this means for dealers

Dealers can anticipate a broader range of service‑plan options tied to manufacturer branding, which may enhance the perceived value of their after‑sales packages. Access to RAMP’s technology and advisory support could streamline plan administration.

Enhanced manufacturer involvement may also bring promotional incentives, helping dealers to upsell service contracts at the point of sale and improve overall profitability.

Frequently asked questions

What is RAMP and how does it work?

RAMP is a UK‑based provider of vehicle service and maintenance contracts that can be sold with new or used cars. The plans cover scheduled servicing, parts and labour, giving customers a fixed cost for vehicle upkeep while offering dealers a recurring revenue stream.

How could Andy West’s appointment affect dealer pricing and service margins?

West’s industry knowledge may help RAMP develop more appealing, manufacturer‑aligned plans. This could enable dealers to price service contracts more competitively and benefit from any OEM‑backed incentives, potentially raising service margins and customer loyalty.