Vertu Motors hires retail marketing director to drive sales

Vertu Motors is seeking a director of retail marketing to head campaigns across its UK car dealerships, van, motorcycle and Motability businesses. The role is designed to drive new vehicle sales and provide a unified marketing approach for the group’s dealers.

Key takeaways

• Vertu Motors is appointing a retail marketing director.
• Role covers cars, vans, motorcycles and Motability.
• Goal is to boost new vehicle sales across the network.
• Director will coordinate marketing strategy for all divisions.

Retail marketing director role

The appointed director will develop and execute retail marketing plans for all Vertu Motors locations. Responsibilities include budgeting, media buying and performance analysis to ensure campaigns deliver measurable results.

Reporting to senior management, the director will work closely with dealership managers to tailor local activities while maintaining brand consistency across the group.

Scope across Vertu Motors businesses

The position spans four core areas: traditional car sales, commercial vans, motorcycles and the Motability scheme. Each sector has distinct customer bases, requiring adaptable messaging and channel selection.

By overseeing all segments, the director can leverage cross‑selling opportunities and share best practices, creating efficiencies for the wider dealer network.

Goal to increase new vehicle sales

Vertu Motors expects a coordinated marketing push to generate higher showroom footfall and stronger conversion rates. The focus will be on new‑vehicle promotions, finance offers and brand awareness.

Successful campaigns should translate into improved revenue for franchisees and a more competitive position against other UK retailers.

What this means for dealers

Dealers will receive centrally funded, data‑driven marketing support tailored to their local markets. This should reduce the burden of creating individual campaigns and allow staff to focus on sales and customer service.

Increased promotional activity is likely to raise demand for new vehicles, giving dealers a clearer pipeline and the potential for higher margins.

Frequently asked questions

What is the purpose of the new retail marketing director role at Vertu Motors?

The role is created to design and run unified marketing campaigns across Vertu Motors’ car, van, motorcycle and Motability businesses, with the aim of increasing new vehicle sales and supporting dealers with consistent brand messaging.

Which business areas will the director oversee?

The director will be responsible for marketing activities covering traditional car sales, commercial vans, motorcycles and the Motability scheme, ensuring each segment receives appropriate promotional focus.

How could the appointment affect dealers' new vehicle sales?

Dealers can expect centrally managed, data‑driven campaigns that boost showroom traffic and conversion rates. The coordinated approach should provide stronger leads and better support for finance and incentive offers, potentially raising overall sales volumes.