Motorpoint plans new Chester dealership creating 46 jobs

Motorpoint has submitted plans for a new dealership in Chester, comprising a showroom, workshop and valet building. The project will create 46 jobs and expands the company's dealer network in the North West, offering additional capacity for used‑car sales and service.

Key takeaways

• Motorpoint has lodged planning permission for a new Chester dealership.
• The site will house a showroom, workshop and valet building.
• The development will generate 46 new jobs.
• It expands Motorpoint’s presence in the North West, adding sales and service capacity.

Dealership proposal details

Motorpoint’s application outlines a dealer premises on a Chester site. The proposal includes a customer‑facing showroom, a fully‑equipped workshop and a separate valet building for vehicle preparation.

The layout is designed to support both new and used car transactions, with space allocated for on‑site finance and parts sales.

The site is located on a former industrial parcel near Chester city centre, offering good road access for customers and efficient logistic links for vehicle delivery.

Employment impact

The plan forecasts the creation of 46 positions across sales, servicing, administration and valet operations. Roles will be filled locally, contributing to the Chester job market.

Recruitment is expected to begin as construction progresses, providing early hiring opportunities for skilled automotive staff.

Motorpoint plans to provide on‑the‑job training for new staff, ensuring that service technicians meet the company's quality standards from day one.

Strategic significance for Motorpoint

Expanding into Chester strengthens Motorpoint’s dealer network in the North West, a region where demand for pre‑owned vehicles remains robust.

The new site will enable the company to increase inventory turnover and improve service turnaround times, supporting its growth targets.

Analysts anticipate that the additional showroom space could boost Motorpoint’s used‑car turnover by up to 10 per cent in the region, aligning with its national growth agenda.

Potential effect on the local market

Additional dealer capacity may increase competition for existing used‑car retailers in Chester and surrounding areas. Consumers could benefit from a wider choice of vehicles and competitive pricing.

The valet facility is likely to enhance vehicle presentation standards, potentially raising expectations for vehicle condition across the market.

What this means for dealers

Existing dealers should monitor Motorpoint’s entry, as the increased supply of prepared used cars could shift pricing dynamics. Adjusting trade‑in offers and service packages may be necessary to retain customers.

Opportunities may arise for collaborative servicing agreements or parts supply, given the expanded workshop capacity at the new site.

Frequently asked questions

When is Motorpoint expected to open the Chester dealership?

The planning submission does not specify an opening date. Construction and fit‑out timelines will determine the launch, which is likely to follow the approval of the planning permission.

Will the new Chester site sell both new and used vehicles?

The proposal focuses on used‑car retail and servicing, with facilities for a showroom and workshop. While the primary emphasis is on pre‑owned stock, the dealer may also offer new‑car models depending on future strategic decisions.