64% of new car buyers intend to purchase an EV

According to AM Online - Latest News, a recent survey reveals that more than 64% of prospective new‑car buyers are actively considering an electric vehicle. This strong intent signals a shift in consumer demand, giving dealers clear insight into near‑term market direction and inventory priorities.

Key takeaways

• Over 64% of future new‑car purchasers are weighing an EV.
• The figure reflects the highest purchase intent recorded for electric models.
• Dealers can expect increased demand for EV stock in the coming months.
• Market planning should factor EVs more heavily than traditional fuel vehicles.

Survey scope

The research targeted individuals planning to buy a new vehicle within the next twelve months and asked which power‑train they preferred. More than 64% indicated an electric vehicle as their first choice, surpassing hybrid, petrol and diesel options.

Dealer relevance

This level of intent provides dealers with a clear signal of where near‑term demand is moving. Stocking a broader EV range and training staff on electric product knowledge can help capture this emerging buyer interest.

Market outlook

The high intent aligns with broader industry expectations of accelerating EV adoption across the UK. As more models become available and charging infrastructure expands, the proportion of buyers favouring electric vehicles is likely to grow further.

What this means for dealers

Dealers should review their floor mix to ensure a sufficient proportion of EVs, particularly popular mainstream models. Emphasising finance packages and after‑sales support tailored to electric cars can also enhance conversion rates.

Monitoring ongoing buyer sentiment will be essential, as the 64% figure sets a benchmark for future comparisons. Adjusting promotional strategies to highlight EV benefits will help maintain relevance in a rapidly changing market.

Frequently asked questions

Why are more than 64% of prospective buyers considering an EV?

The survey shows a clear shift in buyer intentions, driven by growing awareness of emissions regulations, expanding charging networks and the appeal of lower running costs, all of which contribute to heightened interest in electric vehicles.

How should dealers adjust their inventory?

Dealers should increase the proportion of electric models on the showroom floor, prioritise popular mainstream EVs, and ensure staff are equipped with up‑to‑date product knowledge to meet the rising demand.

Will this trend affect finance and after‑sales services?

Yes, finance packages and service plans need to reflect the specificities of electric vehicles, such as battery warranties and charging solutions, to provide a complete offering that matches buyer expectations.