Pricing & valuations for dealers
How to check demand and days-to-sell for a car
Updated 3 September 2026 · 2 min read · by DealerPricing
Search the registration on the DealerPricing dashboard and open the Insights tab. It shows the average days to sell for that model, how many similar cars are currently for sale, a demand level and a market rating out of ten. High demand with low supply means you can hold price; low demand with high supply means buy cheaper or walk away.
Step by step
Search the registration on the dashboard
Enter the VRM and, if you know it, the mileage. DealerPricing decodes the exact make, model, variant, engine, gearbox and body style, then pulls every matching live listing.
The dashboard VRM search with registration and optional mileage fields Read the Insights card
On the Pricing tab the DealerPricing Insights card gives the headline: Market Rating out of 10 and Avg Days to Sell.
DealerPricing Insights card with market rating and average days to sell Open the Insights tab for the detail
Active Supply is how many comparable cars are for sale right now, Recently Sold how many went, and Demand, Competition and Turnover put the numbers into words. The footer tells you what share of similar cars sell within a given number of days.
Insights tab: market rating 5.7/10, active supply 71, recently sold 84, 73 days to sell, demand low, competition moderate, turnover average, plus key insights
What you’ll see
- Market Rating out of 10 with a plain-English verdict
- Active Supply: how many similar cars are listed today
- Recently Sold and Avg Days to Sell
- Demand, Competition and Turnover levels
- The percentage of similar vehicles that sell within a set number of days
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Start pricing with DealerPricing →Frequently asked questions
What is a good number of days to sell?
Under 30 days is quick for most mainstream used cars; 45 to 60 is typical; over 75 means the model is slow or overpriced across the market. Judge your own stock against the figure for that model, not a general rule.
What does active supply tell me?
How much competition a car will have. Thirty similar cars within your area means buyers can shop around, so you need a sharp price or a better spec. Three means you can hold your price.
Why does stock turn matter more than margin?
Every extra day in stock costs interest, depreciation and space. A car sold in two weeks at a smaller margin usually beats one held for two months chasing full margin, and it frees the cash for the next car.