What drove Yeomans to a record £609m turnover in 2025? – New Mazda, Omoda & Jaecoo franchises explained

Record Turnover in 2025

Dealer group Yeomans announced that its turnover accelerated past the £600m mark in the year to 31 December 2025. The accounts show total revenue of £609.2 million, a 4.7% increase on the £581.8 million recorded the previous year.

Franchise Expansion Fuels Growth

Directors attributed the rise largely to stronger fleet performance and the addition of several new franchise partnerships. The most visible developments were the launches of the Omoda & Jaecoo brand in two south‑coast locations. The first showroom opened in Littlehampton, West Sussex, in late autumn 2025, followed by a second site in Helston, Cornwall, in early 2026.

In addition, Yeomans broadened its portfolio with a new Mazda partnership. Yeomans Mazda Bexhill began trading in mid‑2025, and the brand was subsequently added to the Worthing head office in early 2026, sitting alongside the existing Honda and Peugeot franchises.

Other operational moves included the relocation of Yeomans Nissan Portsmouth to newly refurbished premises and the completion of a major reconstruction of the Yeomans Toyota Brighton showroom.

Profitability Takes a Hit

Despite the revenue surge, pre‑tax profit slipped 4.5% to £7.38 million, down from £7.73 million in 2024. Post‑tax profit fell from £6.1 million to £5.25 million over the same period. The decline reflects the higher cost base associated with the new sites and the impact of Honda’s switch to an agency sales model in October 2025, which altered the dynamics of the group’s long‑standing Honda business.

Financial Position Strengthens

Yeomans’ balance sheet showed improvement on several fronts. Net assets rose from £42.0 million to £44.6 million, while cash reserves increased from £3.9 million to £5.5 million. The employee headcount grew modestly, with the average number of staff members moving from 876 to 883 during the year. Shareholders received a higher dividend of £2.66 million, up from £2.31 million in 2024.

Motor Finance Commission Controversy

The annual report also addressed the ongoing motor‑finance commission debate. Yeomans confirmed that it has not made any provision for potential liabilities arising from the Financial Conduct Authority’s proposed redress scheme. The company is monitoring the situation closely, stating that any liabilities would be a matter directly between lenders and consumers, not the dealer group.

Outlook for 2026

Looking ahead, Yeomans said it will continue to grow “organically and by acquisition where suitable opportunities arise”. The focus for the next year will be on improving profitability across its franchise network while maintaining the momentum generated by recent brand additions.

Key Takeaways

• Revenue reached a record £609.2 million in 2025, driven by fleet growth and new Mazda, Omoda & Jaecoo franchises.
• Pre‑tax profit fell to £7.38 million, highlighting the cost of expansion and changes in the Honda business model.
• Net assets and cash balances improved, and shareholders enjoyed a higher dividend.
• The group is monitoring FCA redress proposals but has not set aside provisions.
• Future growth will combine organic expansion with selective acquisitions.

For more industry news, sign up to our daily dealer bulletins, join the breaking‑news WhatsApp group, or listen to the latest Car Dealer Podcast.