Matthew Jones joins Greenhous Group’s board, adding 14 years of tech, data and AI expertise to drive digital transformation for UK car dealers.

Matthew Jones appointed to Greenhous Group board

Greenhous Group has announced that its Chief Technology and Communications Officer, Matthew Jones, will become a member of the board of directors at Greenhous Group Holdings Limited effective 1 September. The move follows almost 14 years of service within the dealer group, during which Jones has overseen data, technology and automation projects.

What does Matthew Jones bring to Greenhous Group’s board after 14 years?

Background and career at Greenhous

Jones first joined Greenhous in 2012. Over the past decade and a half he has occupied several pivotal roles that span data management, technology integration and the automation of daily processes across the business. His current portfolio includes digital transformation, marketing, software development, artificial intelligence, and the governance of GDPR and data protection.

Why the appointment matters for the retailer

Managing Director Ashley Passant welcomed the appointment, stating: “On a personal note, I would like to thank Matthew for his dedication and commitment to Greenhous over the past 14 years. I have every confidence that the experience, perspective and leadership he brings will make a valuable contribution to the Board and to the future direction of our group.”

Jones echoed the sentiment, adding that technology and communications are becoming “increasingly important” in how the group operates, engages customers and builds a more efficient business.

Strategic impact of a technology‑focused board member

By bringing a senior technology executive onto the board, Greenhous signals a clear intent to embed digital expertise at the highest strategic level. The board will now benefit from first‑hand insight into emerging trends such as AI‑driven customer engagement, data‑centric decision‑making and compliance with evolving data‑privacy regulations.

This focus aligns with the group’s recent financial performance. Greenhous reported a “significant rise in profits” after a period described as a “seismic change” in 2025, suggesting that investment in technology and process optimisation is delivering tangible results.

What the appointment indicates for UK car dealers

For UK car dealers watching industry developments, the question “How will a technology‑savvy board member affect my dealership?” is now relevant. Jones’s experience in digital transformation is likely to influence group‑wide initiatives, from dealer‑level software roll‑outs to enhanced online sales channels. The appointment may also accelerate collaborations with manufacturers that are expanding electric‑vehicle and connected‑car programmes, given the overlap with AI and data governance.

Industry observers can anticipate that Greenhous will continue to push for a “stronger and more efficient business” by leveraging technology not only for internal efficiencies but also to improve the customer journey across its car and van divisions.

Looking ahead

Jones concluded his comments by expressing enthusiasm for his new role: “I am proud to be joining the board, and I am thankful for the trust placed in me. I look forward to working with the rest of the Board and the wider team as Greenhous continues to develop.”

The appointment, combined with the group’s recent profitability boost, underscores a broader trend within the UK automotive retail sector: senior leadership teams are increasingly seeking board‑level expertise in technology, data and communications to stay competitive in a rapidly changing market.

The original article was first published on Car Dealer Magazine.

What does Matthew Jones bring to Greenhous Group’s board after 14 years?