Vertu adds second Leapmotor dealership in Crewe

Vertu has opened its second Leapmotor dealership in Crewe, sharing premises and staff with its existing Vauxhall operation. The co‑location enables the dealer to offer both new electric models and conventional Vauxhall vehicles, potentially increasing showroom traffic and broadening profit opportunities for dealers interested in expanding EV ranges.

Key takeaways

• Vertu's second Leapmotor showroom opens in Crewe.
• The dealership shares premises and staff with Vertu's Vauxhall site.
• Co‑location aims to boost EV exposure and dealer revenue.

Second Leapmotor outlet launched in Crewe

Vertu's new site marks the second Leapmotor dealership operated by the group within Crewe. The outlet is situated on the same site as the existing Vauxhall showroom.

The addition expands Vertu's electric vehicle offering, aligning with the growing demand for EVs among UK motorists.

Shared premises and staff with Vauxhall

The Leapmotor dealership uses the same building and workforce as Vertu's Vauxhall operation. Sales advisers, service technicians and administrative personnel support both brands.

This arrangement reduces overheads and allows customers to access a broader vehicle portfolio during a single visit.

Potential benefits for dealers

Co‑locating an EV brand with a mainstream manufacturer can increase showroom footfall, as customers drawn to Vauxhall may also consider Leapmotor models.

Dealers can cross‑sell services such as aftersales and financing, potentially improving overall profitability without the need for separate facilities.

What this means for dealers

The shared model demonstrates a cost‑effective route for expanding EV line‑ups. Dealers can evaluate similar collaborations to meet regulatory EV targets while preserving existing staffing structures.

By offering both conventional and electric options under one roof, dealers may attract a wider customer base and strengthen their market position in a rapidly electrifying industry.

Frequently asked questions

What is Leapmotor?

Leapmotor is an electric‑vehicle brand now sold by Vertu through its new Crewe dealership. It adds an EV option to the dealer's existing product range alongside Vauxhall models.

How does sharing staff with Vauxhall affect the Leapmotor showroom?

Using the same personnel means sales and service teams can support customers of both brands, reducing training and recruitment costs while providing a seamless customer experience.

Will the co‑location influence vehicle pricing for dealers?

While no specific pricing changes were announced, the joint operation may allow dealers to optimise pricing strategies and promotional offers across both brands, leveraging shared resources.