Tates Unveils Multi-Million Pound Vauxhall Brighton Dealership with New Corporate Identity

Tates Vauxhall Brighton: A Multi-Million Pound Investment for Sussex

Family-owned dealer group Tates has officially opened its doors at a brand new, state-of-the-art Vauxhall dealership on the south coast, marking a significant multi-million pound investment. The new facility, located in Brighton & Hove, is designed to provide the region with what the company describes as a ‘reimagined customer experience’.

A Six-Year Project Comes to Life

According to Tates, the development of this modern facility has been ‘six years in the making’. The result is a showroom boasting a ‘modern, sharp and pure’ design, setting a new standard for automotive retail in the area. Key features include a striking all-glass facade and an illuminated Griffin emblem positioned prominently at the heart of the showroom.

The site is now fully operational, offering both sales and aftersales services. It also holds the distinction of being one of the first dealerships in the entire country to showcase Vauxhall’s new corporate identity, signalling a fresh chapter for the brand's retail presence.

Leadership Perspective on the New Venture

Trevor Meadows, Managing Director of Tates Cars, shared his enthusiasm for the project. He stated: ‘The Tates Vauxhall store is a new representation of the brand in the Sussex market. We are supporting Britain’s drivers with our new site to help the nation embrace electrification and make the shift seamless. From the first moment we saw the design and smart showroom concept, we couldn’t wait to see the exciting new approach come to life. Now we get to share that with our customers and help them on their journey from point of sale and beyond.’

Vauxhall's Commitment to the Region

The development has also received strong backing from Vauxhall leadership. Eurig Druce, Vauxhall Boss, welcomed the opening, stating it demonstrates the brand's commitment to the region.

He added: ‘The opening of the new Tates Vauxhall site is another step in our mission to energise a better Britain. The new retail site is a commitment from Vauxhall to strategically reassert itself within the Sussex area and is a significant opportunity to support our customers and meet a previously unaddressed industry demand. We look forward to customers experiencing our vision of a reimagined showroom that, from the outside in, transforms how customers can immerse themselves in the brand.’