Motorway CEO Tom Leathes Reveals How Dealers Are Succeeding in 2024

Motorway's Tom Leathes to Share Dealer Success Strategies at Car Dealer Live

Tom Leathes, the co-founder and CEO of Motorway, is set to deliver a highly anticipated interview at the upcoming Car Dealer Live event. The session promises to offer valuable insights into how the innovative car buying website has rapidly transformed the way consumers sell their vehicles to dealers and how the platform continues to break its own auction records.

A Platform Reshaping the Used Car Market

Motorway has established itself as a significant force in the automotive industry, creating a streamlined marketplace that connects private sellers with a national network of professional car dealers. The platform's model has proven highly effective, with the company recently celebrating a remarkable achievement: its auction records were beaten on two consecutive days, underscoring the vibrant activity and competitive bidding environment it facilitates.

At Car Dealer Live—sponsored by Autotrader and taking place on March 19 at the British Motor Museum in Gaydon—Leathes will explain the factors behind this rapid growth. He will delve into the practical strategies that the most successful dealers are using to maximise their results on the platform. This includes detailed analysis of bidding tactics and how dealers are employing technology to gain a competitive edge within Motorway's marketplace.

Innovation and Future Plans

A key focus of the discussion will be Motorway's pipeline of new innovations scheduled for release this year. In a preview of his talk, Leathes highlighted several recently launched features that are already making an impact. "We've released a lot of new things, like our new grading product, fraud protection, and AI-driven seller verification, which is a really exciting direction for us," Leathes stated.

He emphasised that events like Car Dealer Live are crucial for engaging directly with the dealer community. "Events like this are hard to find, and Car Dealer Live is a great way to meet the dealers we work with and hear their feedback," he added. Attendees can expect an in-depth look at these technological advancements and how they are designed to create a more efficient and secure trading environment for all parties.

Exclusive Dealer Research and Industry Insights

Beyond Motorway's specific offerings, Leathes will also present findings from recent dealer research conducted by the company. This data will provide a broader view of the challenges and opportunities within the current market. Leathes believes in the importance of industry collaboration, noting, "There are so many things happening in this space right now. While everyone is super busy, you have to take time to listen to what other people are doing."

He added, "It's only by sitting in a room together and discussing these things that you pick up those insights. So Car Dealer Live is a great place to do that." The event will feature a wide range of topics vital to dealers in 2024, including the rise of Chinese car manufacturers, strategies to tackle supply issues, and the application of AI in improving lead management.

Event Details and Booking Information

Car Dealer Live is scheduled for March 19 at the British Motor Museum. The event boasts a strong lineup of partners, including Autotrader, Google, Impel, Keyloop, and Cox Automotive, all of whom will be presenting exclusive research. The agenda includes panel discussions with car manufacturers, franchised and independent dealers, a session on Chinese car manufacturers, and a social media masterclass.

Tickets are now available, with pricing structured as follows:

• Dealer ticket: £165 (ex VAT)
• Supplier ticket: £335 (ex VAT)
• Streaming ticket: £225 (ex VAT)
• Dealer + Hotel package: £325 (ex VAT)
• Supplier + Hotel package: £495 (ex VAT)

Hotel packages include a room for the night before the event, and a social gathering is planned for that evening to facilitate networking among attendees. For those looking to gain a competitive advantage and understand how platforms like Motorway are shaping the future of car retail, this event presents a significant opportunity.

To book tickets and for more information, visit CarDealerLive.co.uk.