Alpine Expands UK Presence with New Edinburgh Dealership: What This Means for Scottish Car Buyers

Alpine Strengthens Scottish Footprint with Edinburgh Dealership

Grange Motors has officially opened a new Alpine 'Brand Experience Dealership' in Scotland's capital, marking a significant expansion for the French performance brand. The new facility at Bankhead Drive, Edinburgh will serve customers throughout the city and the wider Scottish region, bringing Alpine's total UK network to 20 strategic locations.

A Premium Retail Experience for Performance Enthusiasts

Alpine has confirmed that the new Edinburgh dealership has been specifically designed to reflect the brand's 'contemporary performance-luxury positioning'. The facility features a 'welcoming lounge space for specification discussions and consultations', creating an environment that aligns with the premium nature of Alpine vehicles. This expansion has created six new employment opportunities, supporting sales, service and day-to-day operations at the site.

Strategic Partnership with Grange Motors

Gavin Hawkes, brand director at Grange Motors, commented on the partnership: "We're delighted to be opening this new Alpine store in Scotland's capital city. Alpine is renowned for lightweight and engaging performance cars underpinned by an authentic motorsport heritage, and that aligns perfectly with the high-luxury brand partnerships we've built within the Grange Group. We're excited to introduce the Alpine experience to customers in Edinburgh and beyond."

Nic Burnside, brand director at Alpine, emphasised the strategic importance of the expansion: "With Alpine's growing model line-up, expanding the UK retail network is a key priority. Alpine Edinburgh strengthens our presence in Scotland and ensures customers have access to a dedicated brand experience from first enquiry through to long-term ownership. Grange Motors brings the right expertise for Alpine, with a strong track record in premium performance retail and a focus on delivering a high-quality customer journey."

Grange Motors: A Heritage in Luxury Automotive Retail

Founded in 1956, Grange Motors brings considerable experience to the Alpine franchise, holding partnerships with an impressive portfolio of luxury and performance brands. Their current franchise partners comprise Aston Martin, Bentley, Corvette, Ineos, JLR, Lamborghini, McLaren and Rolls-Royce, along with Triumph motorbikes. This extensive background in premium automotive retail positions Grange Motors as an ideal partner for Alpine's UK expansion strategy.

The opening of the Edinburgh dealership represents a significant milestone for Alpine as the brand continues to strengthen its presence across key UK markets. For Scottish performance car enthusiasts, the new facility provides dedicated access to Alpine's growing model line-up and the brand's distinctive ownership experience.